Onward: How Starbucks Fought for Its Life without Losing Its Soul by Howard Schultz, Joanne Gordon |, Hardcover | Barnes & Noble
Onward

Onward

3.8 121
by Howard Schultz
     
 

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In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as the CEO eight years after he stepped down from daily oversight of the company and became chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also

Overview

In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as the CEO eight years after he stepped down from daily oversight of the company and became chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul. In Onward, he shares the remarkable story of his return and the company’s ongoing transformation under his leadership, revealing how, during one of the most tumultuous economic times in history, Starbucks again achieved profitability and sustainability without sacrificing humanity.

 

Offering readers a snapshot of a moment in history that left no company unscathed, the book zooms in to show, in riveting detail, how one company struggled and recreated itself in the midst of it all. The fastpaced narrative is driven by day-to-day tension as conflicts arise and lets readers into Schultz’s psyche as he comes to terms with his limitations and evolving leadership style. Onward is a compelling, candid narrative documenting the maturing of a brand as well as a businessman.

Onward represents Schultz’s central leadership philosophy: It’s not just about winning, but the right way to win. Ultimately, he gives readers what he strives to deliver every day—a sense of hope that, no matter how tough times get, the future can be just as or more successful than the past, whatever one defines success to be.

Product Details

ISBN-13:
9780470977644
Publisher:
Wiley, John & Sons, Incorporated
Publication date:
04/28/2011
Sales rank:
414,812

Meet the Author

Howard Schultz is the chairman, president, and CEO of Starbucks and the author of the New York Times bestseller Pour Your Heart Into It.

Joanne Gordon is a former Forbes writer and contributing editor who has spent more than a decade profiling companies and business leaders for numerous publications including five previous books.

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Onward 3.8 out of 5 based on 0 ratings. 121 reviews.
TheAurickle More than 1 year ago
I worked for the company 10 years ago and to this day I still tell people that it was one of the best companies I have EVER worked for. I left before the economy went sour but I continue to be a Starbucks customer to this day. There is a chapter where Howard mentions that the atmosphere of Starbucks had changed and what they did to turn things around. This should be a lesson to heads of business everywhere. Part of the reason why Starbucks is such a powerful brand is that it constantly monitors how customers and staff react to changes. This book may have limited appeal to people who aren't familiar with Howard Schultz, but it should be very interesting to entrepreneurs and CEOs who find themselves in a rut and could use some inspiration to navigate their business.
JodyHR7 More than 1 year ago
I have always said that no one will take care of your creation better than you and Howard Shultz shows it. This is a great read. Very much inspired me to take a completely revitalized look at my own small business.
Anonymous 7 months ago
"Where've you been?!?!"
Anonymous 7 months ago
*she sits by Neth and Night* Hello ^_^
Anonymous 7 months ago
I'll have a... how bout a white mocha?
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Anonymous More than 1 year ago
Very cool story that shows the passion of the author. Gives the interesting history of how Starbucks became the icon that it is today.
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Anonymous More than 1 year ago
Very interesting and informative
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ISIDROP More than 1 year ago
Entertaining and a handful of business and customer service insides, highly useful for retail people
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Todd_Plus More than 1 year ago
Really great book, reads quickly and informative. Good insight on the inner workings of Starbucks and what the company stands for. Howard Schultz seems like a great leader and someone that I'd work for. Anyone who wants to become a better leader/manager needs to read this book!
ladytwells More than 1 year ago
This book has a great inside into the Starbucks company. Howard Schultz opened my eyes about the importance of a good business practices and customer service. His input on how a company should come together and focus on the goals was a breath of fresh air.