Open an Online Business in 10 Days / Edition 1

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The Fast Track to Success

Internet businesses are hot again. More and more people are shopping online. Investment firms are showing a renewed interest in internet startups. It's the perfect time to turn your e-business dream into reality, and you can do it in just 10 days.

This powerful 10-day plan walks you through:

  • Avoiding the 10 most deadly mistakes in site design
  • Developing high-impact content
  • Creating traffic builders to get more visitors and turn them into buyers
  • Customer service strategies that keep your shoppers satisfied and loyal
  • Providing a safe shopping experience
  • Keeping your site protected from hackers and frauds
  • And more!

Experts from e-commerce giants Netflix, Autobytel,, Newegg and more reveal their secrets to online business success. Plus, advice from new internet startups and valuable tips from Entrepreneur's business experts put you on a 10-day path to your own successful online business.

Melissa Campanelliis a leading expert

in small business e-tailing. She writes a monthly e-business

column for Entrepreneur magazine,“Net Profits,” is the

author of Start Your Own e-Business, and is a senior editor

at DM News.

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Product Details

  • ISBN-13: 9781599180847
  • Publisher: Entrepreneur Press
  • Publication date: 5/28/2007
  • Edition description: 1ST
  • Edition number: 1
  • Pages: 150
  • Product dimensions: 7.40 (w) x 8.90 (h) x 0.89 (d)

Meet the Author

Melissa Campanelliis a leading expert

in small business e-tailing. She writes a monthly e-business

column for Entrepreneur magazine,“Net Profits,” is the

author of Start Your Own e-Business, and is a senior editor

at DM News.

Read More Show Less

Table of Contents

Preface: Riding the Web to Riches     x
The Internet Gold Rush     1
A New Set of Rules     2
Online Negotiations     3
Reaching Their Peak     6
Sweet Dreams     7
Moving from a Brick-and-Mortar to an Online Store     11
Goodbye Brick-and-Mortar?     11
Best of Both Worlds     12
Who's Minding the Store?     15
Paper-Based Sales     16
Getting Funding     19
Sounds Like a Plan     20
The Name Game     21
Borrowing Money     25
Venture Capital Funding     25
Angel Investing     27
Legal Eagles     28
Dotcom Dreams?     31
Bad Balance-Sheet Math     32
No Revenue Model     32
No Clearly Defined Exit Strategy     33
Building Market Share to the Detriment of the Business     34
Ignoring Stakeholders     34
Forgetting What Industry You're In     35
Having More Ego than Profits     35
The Message for You     36
Web Site Building 101     37
Know Your Purpose     37
A Well-Thought-Out Site     38
Do-It-Yourself     42
The Taxing World of Online Sales Tax     45
Testing, Testing     46
Web Site Maintenance     47
Care to Dabble?     49
Hosting Your Site     53
Hosted Web Solutions     55
Yahoo! Small Business     57
eBay     59
Advanced Tools and Tricks     61
Managing Your Business     69
Inventory     70
Shipping and Handling     72
Outsource Fulfillment     75
Many Happy Returns     77
Knowing Your Customers     81
Log Rolling     82
Getting to Know You     85
Private Eyes     87
The Scoop on Business-to-Business e-Commerce     95
The Many Faces of B2B     96
A Slam Dunk?     104
e-Chat with Inc.'s Dawn Lepore     107
Web Site Traffic Builders     113
Baiting Your Hook     114
The Most Bang for Your Buck     117
A Direct Approach     118
Stick It to Me     122
Cashing in on Affiliate Programs     129
It All Clicks      130
Google AdSense Makes Sense     131
Solid Links     132
The Dark Side of Banners     134
New Alliances     137
e-Chat with eBags Inc.'s Peter Cobb     139
Secrets of Search Engines     147
Getting Listed     150
Rank and File     151
Paid Inclusion, Paid Placement     151
e-Chat with Newegg Inc.'s Howard Tong     159
Tapping International Markets     167
Foreign Affairs     168
All Aboard     169
Customer Service for Success     173
e-Chat with Netflix Inc.'s Reed Hastings     181
Identity Theft, Credit Card Fraud, and More Bad Stuff     187
Security     188
No Buyers     190
Outages     192
Fraud     192
Time for an Upgrade?     195
Upgrading: The Facts     195
Typical Upgrades     197
Expanding Your Reach     198
A Tour of the Web     203
River of Dreams     204
In Full Bloom     206
Pushing the Envelopes     208
It's in the Mail     209
The Right Dose     210
Riding the Wave     212
It Takes a Village     213
Keeping It Fresh     214
Tech Savvy     216
If the Shoe Fits     217
Film at 11     218
eChat with Bruce Weinberg     221
e-Chats     233
e-Chat with Inc.'s Maria Bailey     233
e-Chat with Corp.'s Keith Andreasen     237
e-Chat with Cashman Computer Associates d/b/a Moon River Pearls' Peter L. Cashman     243
e-Chat with Corporate Toners Inc.'s Kapil Juneja     247
e-Chat with Fridgedoor Inc.'s Chris Gwynn     251
e-Chat with Gift Services Inc. d/b/a GiftTree's Craig Bowen     254
e-Chat with Inc.'s Mike Faith     257
e-Chat with LLC's Stanley Gyoshev and Assen Vassilev     262
e-Chat with's Tony Roeder     267
e-Chat with Thralow Inc.'s Daniel Thralow     270
e-Chat with Venture Point LLC's Karen Torbett     276
Online Business Resources     281
Competitive Intelligence     282
Consumer Web Sites     282
Global Commerce     283
Miscellaneous E-Commerce Information     284
Online and Offline Publications      285
Search Engines, Etc.     286
Shopping Bots     286
Software     287
Statistics and More     288
Traffic Reports and Ratings     288
Venture Capital Information     288
Web Site Building     289
Web Site Design No-Nos     289
Web Site Tools     290
Wireless Web     290
Glossary     293
Index     297
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