Open Brand: When Push Comes to Pull in a Web-Made World

( 1 )
Pick Up In Store

Pick Up in Store

Reserve and pick up in 60 minutes at your local store

Paperback
$19.11
BN.com price
$29.99 List Price (Save 36%)
Marketplace (New and Used)
from
$0.99
$29.99 List Price (Save 97%)
Usually ships within 1-2 business days
All (19)  
Used (13)  
New (6)  
Close
Sort by
Page 1 of 2
Showing 1 – 10 of 19 (2 pages)
$0.99
(Save 97%)
BookHolders MD
Seller since 2005

Feedback rating:

(3357)

Condition:

New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.

Good
first Good [ No Hassle 30 Day Returns ] [ Edition: first ] Publisher: Peachpit Press Pub Date: 3/14/2008 Binding: Paperback Pages: 208.

Ships from: College Park, MD

Usually ships in 1-2 business days

  • •Canadian
  • •International
  • •Standard, 48 States
  • •Standard (AK, HI)
  • •Express, 48 States
  • •Express (AK, HI)
$0.99
(Save 97%)
BookHolders MD
Seller since 2005

Feedback rating:

(3357)

Condition: Good
first Good [ No Hassle 30 Day Returns ] [ Edition: first ] Publisher: Peachpit Press Pub Date: 3/14/2008 Binding: Paperback Pages: 208.

Ships from: College Park, MD

Usually ships in 1-2 business days

  • •Canadian
  • •International
  • •Standard, 48 States
  • •Standard (AK, HI)
  • •Express, 48 States
  • •Express (AK, HI)
$0.99
(Save 97%)
BookHolders MD
Seller since 2005

Feedback rating:

(3357)

Condition: Good
first Good [ No Hassle 30 Day Returns ] [ Edition: first ] Publisher: Peachpit Press Pub Date: 3/14/2008 Binding: Paperback Pages: 208.

Ships from: College Park, MD

Usually ships in 1-2 business days

  • •Canadian
  • •International
  • •Standard, 48 States
  • •Standard (AK, HI)
  • •Express, 48 States
  • •Express (AK, HI)
$0.99
(Save 97%)
BookHolders MD
Seller since 2005

Feedback rating:

(3357)

Condition: Good
first Good [ No Hassle 30 Day Returns ] [ Edition: first ] Publisher: Peachpit Press Pub Date: 3/14/2008 Binding: Paperback Pages: 208.

Ships from: College Park, MD

Usually ships in 1-2 business days

  • •Canadian
  • •International
  • •Standard, 48 States
  • •Standard (AK, HI)
  • •Express, 48 States
  • •Express (AK, HI)
$0.99
(Save 97%)
BookHolders MD
Seller since 2005

Feedback rating:

(3357)

Condition: Good
first Good [ No Hassle 30 Day Returns ] [ Edition: first ] Publisher: Peachpit Press Pub Date: 3/14/2008 Binding: Paperback Pages: 208.

Ships from: College Park, MD

Usually ships in 1-2 business days

  • •Canadian
  • •International
  • •Standard, 48 States
  • •Standard (AK, HI)
  • •Express, 48 States
  • •Express (AK, HI)
$0.99
(Save 97%)
BookHolders MD
Seller since 2005

Feedback rating:

(3357)

Condition: Good
first Good [ No Hassle 30 Day Returns ] [ Edition: first ] Publisher: Peachpit Press Pub Date: 3/14/2008 Binding: Paperback Pages: 208.

Ships from: College Park, MD

Usually ships in 1-2 business days

  • •Canadian
  • •International
  • •Standard, 48 States
  • •Standard (AK, HI)
  • •Express, 48 States
  • •Express (AK, HI)
$6.45
(Save 78%)
Bargain Treasures
Seller since 2009

Feedback rating:

(3)

Condition: Very Good
Customer service is our goal!

Ships from: Iona, ID

Usually ships in 1-2 business days

  • •Standard, 48 States
  • •Standard (AK, HI)
  • •Express, 48 States
  • •Express (AK, HI)
$8.96
(Save 70%)
nerdbooks TX
Seller since 2005

Feedback rating:

(506)

Condition: New
Brand New

Ships from: Richardson, TX

Usually ships in 1-2 business days

  • •Canadian
  • •Standard, 48 States
  • •Standard (AK, HI)
  • •Express, 48 States
  • •Express (AK, HI)
$9.00
(Save 70%)
Barnes & Noble Once-Read Books
Seller since 2012

Feedback rating:

(234)

Condition: Like New
0321544234 Virtually new: But for a pencil price on the flyleaf, the pages are clean and unmarked, and the binding is tight, appearing unread. Not ex-library, Not a remainder.

Ships from: Paramus, NJ

Usually ships in 1-2 business days

  • •Standard, 48 States
  • •Standard (AK, HI)
  • •Express, 48 States
  • •Express (AK, HI)
$11.70
(Save 61%)
Textbookcenter.com
Seller since 2005

Feedback rating:

(45269)

Condition: Very Good
SHIPS FAST! via UPS(AK/HI Priority Mail) within 24 hrs/ used sticker/some hilite

Ships from: Columbia, MO

Usually ships in 1-2 business days

  • •Standard, 48 States
  • •Standard (AK, HI)
  • •Express, 48 States
  • •Express (AK, HI)
Page 1 of 2
Showing 1 – 10 of 19 (2 pages)
Close
Sort by
NOOK Book (eBook)
$16.07
BN.com price
$23.99 List Price (Save 33%)

Available on NOOK devices and apps

  • Nook Devices
  • NOOK
  • NOOK Color
  • NOOK Tablet
  • Tablet/Phone
  • NOOK for iPad
  • NOOK for iPhone
  • NOOK for Android
  • NOOK for Android (Tablet)
  • NOOK Kids for iPad
  • PC/Mac
  • NOOK Study
  • NOOK for PC
  • NOOK for Mac

Need a NOOK? Explore Now

More About This Book

Overview

Many of the best brands today are of geek pedigree, powered by the technologies, traits and trends of the ascendant digital channel. Amidst the decline of mass marketing, push marketing tactics have been superseded by new forms of influence. These include the creating, sharing and influencing behaviors of an online population no longer content merely to consume, and the potent pairing of digital notoriety and network effects, which has given rise to the icitizenry.

From these sociocultural forces emerges a radical business imperative: to open up to consumer involvement in a brand's messages and offerings. Published under Peachpit's New Riders imprint in partnership with AIGA Design Press, The Open Brand illuminates both the risks and immense rewards of doing so, and describes the essential consumer experiences that are requisite for cultural relevance—On-demand, Personal, Engaging, and Networked experiences, representing the chief values of the web-made world.

Product Details

  • ISBN-13: 9780321544230
  • Publisher: Peachpit Press
  • Publication date: 3/18/2008
  • Pages: 204
  • Sales rank: 534,308
  • Series: Voices That Matter Series
  • Product dimensions: 5.53 (w) x 7.25 (h) x 0.44 (d)

Meet the Author

Kelly Mooney has been a consumer-centric marketing innovator for 20 years, and is the President of Resource Interactive. She co-authored The Ten Demandments: Rules to Live by in the Age of the Demanding Consumer, one of the first marketing books to showcase the consumer's perspective. A popular blogger, frequent keynote speaker and expert commentator, her perspectives have been covered by media outlets including The Wall Street Journal, Business Week, Fortune, Inc., Fast Company, USA Today, Time Digital, People, CNN, CNBC, CNET, CBS's "The Early Show," Nikkei Business (Japan), Vente a Distance (France), and Capital (Dubai).

Nita Rollins, Ph. D is a multidisciplinary thinker and Innovation Consultant in the Resource Interactive R&D Lab. She is the author of Cinaesthetics: The Beautiful, the Ugly, the Sublime and the Kitsch in Post-Metaphysical Film (2008), and of articles for Design Management Journal, New Design (UK), Innovation: The IDSA Quarterly, Internet Retailer, Cinema Journal and Wide Angle. She earned her Ph.D. in Critical Studies from UCLA’s Department of Theater, Film & TV, and has served as Research Fellow at the University of California Humanities Research Institute and the University of Paris III.

Table of Contents

Introduction PART I: THE FUTURE OF BRANDS IS OPEN PART II: THE RISE OF THE ICITIZEN PART III: INSIDE THE OPEN BRAND PART IV: GETTING TO OPEN APPENDIX Index

Customer Reviews
Average Rating 5
( 1 )

Rating Distribution

  • ( 1 )
  • ( 0 )
  • ( 0 )
  • ( 0 )
  • ( 0 )
If you've bought this product, tell the world how you liked it.
Write a Review
Sort by: Showing 1 Customer Review

  • Posted November 3, 2008

    more from this reviewer

    I Also Recommend:

    Consistent Branding by Example

    The first thought that comes to mind when I consider The Open Brand is consistency. Everything from the font size, color scheme, and layout are all consistently soft and modern and appear to form a brand unto its own. I am in the process of developing a branding company and this look and feel is definitely consistent with what I am looking for. The Open Brand provides a perfect mix of theory, defined jargon, and practical examples. A must read for anyone interested in modern branding and how to apply open branding concepts.

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.
Sort by: Showing 1 Customer Review
If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)
500 character limit