Open Leadership: How Social Technology Can Transform the Way You Lead

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Overview

"Be Open, Be Transparent, Be Authentic" are the currentleadership mantras—but companies often push back.Traditionally, business is premised on the concept of control andyet the new world order demands openness.

In Open Leadership Charlene Li (the coauthor of the blockbustingbestseller Groundswell) offers the next step resource that showsleaders how to tap into the power of the social technologyrevolution and use social media to be "open" while maintainingcontrol. This important book explains how Facebook, ...

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Overview

"Be Open, Be Transparent, Be Authentic" are the currentleadership mantras—but companies often push back.Traditionally, business is premised on the concept of control andyet the new world order demands openness.

In Open Leadership Charlene Li (the coauthor of the blockbustingbestseller Groundswell) offers the next step resource that showsleaders how to tap into the power of the social technologyrevolution and use social media to be "open" while maintainingcontrol. This important book explains how Facebook, Twitter,YouTube, Yammer, Jive, and other popular social media sites canimprove efficiency, communication, and decision making for leadersand their organizations.

As Li explains, openness requires more—not less—rigorand effort than being in control. Open Leadership revealsstep-by-step, with illustrative case studies and examples from awide range of industries and countries, how to bring the precisionof this new openness both inside and outside the organization. Theauthor includes suggestions that will help an organizationdetermine an open strategy, weigh the benefits against the risk,and have a clear understanding of the implications of being open.The book also contains guidelines, policies, and procedures thatsuccessful companies have implemented to manage openness and ensurethat business objectives are at the center of their opennessstrategy.

By embracing social media, leaders can transform theirorganizations to become more effective, decisive, and ultimatelymore profitable in this new era of openness in the marketplace.

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Product Details

  • ISBN-13: 9780470597262
  • Publisher: Wiley
  • Publication date: 5/24/2010
  • Series: J-B Warren Bennis Series
  • Edition number: 1
  • Pages: 336
  • Sales rank: 271,655
  • Product dimensions: 6.20 (w) x 9.00 (h) x 1.30 (d)

Meet the Author

Charlene Li

Charlene Li is founder of the Altimeter Group and the coauthor (with Josh Bernoff) of the critically acclaimed, bestselling book Groundswell. She is one of the foremost experts on social media and technologies, and is a consultant and independent thought leader on leadership, strategy, social technologies, interactive media, and marketing. Formerly, Li was vice president and principal analyst at Forrester Research and a consultant with Monitor Group. She was named one of The 12 Most Creative Minds of 2008 by Fast Company, and one of the Most Influential Women in Technology 2009. To follow Charlene and to get a number of free resources to help you start transforming the way you lead, visit open-leadership.com.

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Table of Contents

Introduction.

I The Upside of Giving Up Control.

1 Why Giving Up Control Is Inevitable.

2 The Ten Elements of Openness.

II Crafting Your Open Strategy.

3 Determining How Open You Will Be.

4 Understanding and Measuring the Benefits of Being Open.

5 Structuring Openness with Sandbox Covenants.

6 Orchestrating Your Open Strategy.

III Open Leadership: Redefining Relationships.

7 Open Leadership: Mind-sets and Traits.

8 Nurturing Open Leadership.

9 The Failure Imperative.

10 How Openness Transforms Organizations.

Endnotes.

Acknowledgments.

The Author.

Index.

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Customer Reviews

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Sort by: Showing all of 14 Customer Reviews
  • Posted June 1, 2010

    Are you ready for Open Leadership?"

    From co-authoring Groundswell, to founding Altimeter Group, and now in her newest book Open Leadership, it is clear that Charlene Li is one of today's leading thinkers in the evolution of business.

    In Open Leadership How Social Technology Can Transform the Way You Lead, Li goes well beyond the hype of social media and discusses how to transform your organization to lead in the 21st century. This book is a must read for every executive who remains skeptical to the advantages that being open can offer. She provides practical advice, clear thinking and you'll find that Li's writing is intelligent, guiding, and packed with truth and direction.

    Early on Li breaks down and discusses what all executives fear about the open web - giving up control. And presents the argument that by conceding and doing so, you actually put yourself and your organization in a position to gain more - with your customers, employees, and partners.

    Li puts the focus on how open you need to be, but she does not force your hand in Open Leadership. She does not prescribe one path, nor tell you what not to do. Rather she suggests that it is your decision to determine the depth and breadth of your openness, as well as defining the boundaries and policies that will govern your organization.

    In one of the numerous examples and interviews that litter the book, Li describes her time on the USS Nimitiz and uncovers a US Navy that is "open in some ways but not at all in others." They promote a culture of openness and sharing and at the same time adhere to strict rules for decision making and operations. There are numerous examples like this that make the read both enjoyable and educational. Each one provides insight to help you begin thinking about how to make your organization more open, and how you can succeed as an open leader.

    Bottom line Open Leadership is a must read. Li gives you the framework, complete with audits, checklists, assessment tests, and online resources at www.open-leadership.com to begin your needed transformation.

    The question is "Are you ready for Open Leadership?"

    1 out of 1 people found this review helpful.

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