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Open Leadership: How Social Technology Can Transform the Way You Lead
     

Open Leadership: How Social Technology Can Transform the Way You Lead

2.8 14
by Charlene Li
 

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An essential guide for leaders who want to use social media to be "open" while maintaining control

"Be Open, Be Transparent, Be Authentic" are the current leadership mantras-but companies often push back. Business is premised on the concept of control and yet the new world order demands openness-leaders do not know how to be open and be in control. This

Overview

An essential guide for leaders who want to use social media to be "open" while maintaining control

"Be Open, Be Transparent, Be Authentic" are the current leadership mantras-but companies often push back. Business is premised on the concept of control and yet the new world order demands openness-leaders do not know how to be open and be in control. This must-have resource will help the modern leader understand how to lead in the new open world-where blogging, twittering, facebooking, and digging are becoming the norm. the author lays out the steps that leaders must take to transform their organizations and themselves into being "open" -and exactly what that will mean.

  • Shows how to use social media to become an open organization
  • Offers basic advice for leaders who are adapting to the new era of openness in the marketplace
  • The author Charlene Li is one of the foremost experts on social media and technologies

In easy-to-understand language, this book will help leaders orient themselves to social networking and other technological advances.

Product Details

ISBN-13:
9780470597262
Publisher:
Wiley
Publication date:
05/24/2010
Series:
J-B Warren Bennis Series
Pages:
336
Product dimensions:
6.20(w) x 9.00(h) x 1.30(d)

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Meet the Author

Charlene Li is founder of the Altimeter Group and the coauthor (with Josh Bernoff) of the critically acclaimed, bestselling book Groundswell. She is one of the foremost experts on social media and technologies, and is a consultant and independent thought leader on leadership, strategy, social technologies, interactive media, and marketing. Formerly, Li was vice president and principal analyst at Forrester Research and a consultant with Monitor Group. She was named one of The 12 Most Creative Minds of 2008 by Fast Company, and one of the Most Influential Women in Technology 2009. To follow Charlene and to get a number of free resources to help you start transforming the way you lead, visit open-leadership.com.

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Open Leadership: How Social Technology Can Transform the Way You Lead 2.9 out of 5 based on 0 ratings. 14 reviews.
JeremyVictor More than 1 year ago
From co-authoring Groundswell, to founding Altimeter Group, and now in her newest book Open Leadership, it is clear that Charlene Li is one of today's leading thinkers in the evolution of business. In Open Leadership How Social Technology Can Transform the Way You Lead, Li goes well beyond the hype of social media and discusses how to transform your organization to lead in the 21st century. This book is a must read for every executive who remains skeptical to the advantages that being open can offer. She provides practical advice, clear thinking and you'll find that Li's writing is intelligent, guiding, and packed with truth and direction. Early on Li breaks down and discusses what all executives fear about the open web - giving up control. And presents the argument that by conceding and doing so, you actually put yourself and your organization in a position to gain more - with your customers, employees, and partners. Li puts the focus on how open you need to be, but she does not force your hand in Open Leadership. She does not prescribe one path, nor tell you what not to do. Rather she suggests that it is your decision to determine the depth and breadth of your openness, as well as defining the boundaries and policies that will govern your organization. In one of the numerous examples and interviews that litter the book, Li describes her time on the USS Nimitiz and uncovers a US Navy that is "open in some ways but not at all in others." They promote a culture of openness and sharing and at the same time adhere to strict rules for decision making and operations. There are numerous examples like this that make the read both enjoyable and educational. Each one provides insight to help you begin thinking about how to make your organization more open, and how you can succeed as an open leader. Bottom line Open Leadership is a must read. Li gives you the framework, complete with audits, checklists, assessment tests, and online resources at www.open-leadership.com to begin your needed transformation. The question is "Are you ready for Open Leadership?"
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