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Chesbrough shows how companies in any industry can make the ...
Chesbrough shows how companies in any industry can make the critical shift from product- to service-centric thinking, from closed to open innovation where co-creating with customers enables sustainable business models that drive continuous value creation for customers. He maps out a strategic approach and proven framework that any individual, business unit, company, or industry can put to work for renewed growth and profits. The book includes guidance and compelling examples for small and large companies, services businesses, and emerging economies, as well as a path forward for the innovation industry.
"Chesbrough shows how innovating openly with a services mindset can make you a market leader."
–Charlene Li, author, Open Leadership, and founder, Altimeter Group
Introduction: Open Services and Innovation 1
1 The Case for Open Services Innovation 7
Part 1: A Framework to Spur Innovation and Growth 29
2 Think of Your Business as a Services Business 31
3 Co-Create with Your Customers 53
4 Extend Services Innovation Outside Your Organization 68
5 Transform Your BusinessModel with Services 89
Part 2: Open Services Innovation in Practice 113
6 Open Services Innovation in Larger Companies 115
7 Open Services Innovation in Smaller Companies 133
8 Open Services Innovation for Services Businesses 155
9 Open Services Innovation in Emerging Economies 169
10 Open Services Innovation: The Way Forward 188
The Author 230