Open Services Innovation: Rethinking Your Business to Grow and Compete in a New Era [NOOK Book]

Overview

The father of "open innovation" is back with his most significant book yet. Henry Chesbrough's acclaimed book Open Innovation described a new paradigm for management in the 21st century. Open Services Innovation offers a new approach that demonstrates how open innovation combined with a services approach to business is an effective and powerful way to grow and compete in our increasingly services-driven economy.

Chesbrough shows how companies in any industry can make the ...

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Open Services Innovation: Rethinking Your Business to Grow and Compete in a New Era

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Overview

The father of "open innovation" is back with his most significant book yet. Henry Chesbrough's acclaimed book Open Innovation described a new paradigm for management in the 21st century. Open Services Innovation offers a new approach that demonstrates how open innovation combined with a services approach to business is an effective and powerful way to grow and compete in our increasingly services-driven economy.

Chesbrough shows how companies in any industry can make the critical shift from product- to service-centric thinking, from closed to open innovation where co-creating with customers enables sustainable business models that drive continuous value creation for customers. He maps out a strategic approach and proven framework that any individual, business unit, company, or industry can put to work for renewed growth and profits. The book includes guidance and compelling examples for small and large companies, services businesses, and emerging economies, as well as a path forward for the innovation industry.

"Chesbrough shows how innovating openly with a services mindset can make you a market leader."
Charlene Li, author, Open Leadership, and founder, Altimeter Group

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Product Details

  • ISBN-13: 9780470949337
  • Publisher: Wiley
  • Publication date: 12/7/2010
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 280
  • Sales rank: 1,144,602
  • File size: 3 MB

Meet the Author

Henry Chesbrough is professor and executive director of the Center for Open Innovation at the Haas School of Business at the University of California, Berkeley. Previously, he was a professor at the Harvard Business School. His book Open Innovation was named Best Business Book by Strategy & Business magazine, and the best book on innovation on NPR's All Things Considered. His second book, Open Business Models, was named one of the 10 best business books by BusinessWeek, and Scientific American rated him as one of its Top 50 business and technology leaders.

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Table of Contents

Acknowledgments xi

Introduction: Open Services and Innovation 1

1 The Case for Open Services Innovation 7

Part 1: A Framework to Spur Innovation and Growth 29

2 Think of Your Business as a Services Business 31

3 Co-Create with Your Customers 53

4 Extend Services Innovation Outside Your Organization 68

5 Transform Your BusinessModel with Services 89

Part 2: Open Services Innovation in Practice 113

6 Open Services Innovation in Larger Companies 115

7 Open Services Innovation in Smaller Companies 133

8 Open Services Innovation for Services Businesses 155

9 Open Services Innovation in Emerging Economies 169

10 Open Services Innovation: The Way Forward 188

Notes 203

The Author 230

Index 232

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