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Posted December 18, 2007
In this book, Jimmy Hexter and Jonathan Woetzel talk primarily to executives of multinational corporations. In a series of chapters addressing business functions, such as marketing, manufacturing, product development, distribution, sourcing and more, the authors drive home the message that these companies must adapt their world-class practices to China. This market is becoming so important, they say, that it may soon set, rather than follow, global standards. The book is well organized and clearly written. We recommend reading it with particular attention to its case histories, which cover the real operations of multinationals in China. As a song once said about another place, if you can make it there, you can make it anywhere.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted January 14, 2010
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