 Shopping Bag ( 0 items )

All (9) from $186.99

New (5) from $243.94

Used (4) from $186.99
More About This Textbook
Overview
The marketleading textbook for the course, Winston's OPERATIONS RESEARCH owes much of its success to its practical orientation and consistent emphasis on model formulation and model building. It moves beyond a mere study of algorithms without sacrificing the rigor that faculty desire. As in every edition, Winston reinforces the book's successful features and coverage with the most recent developments in the field. The Student Suite CDROM, which now accompanies every new copy of the text, contains the latest versions of commercial software for optimization, simulation, and decision analysis.
Product Details
Meet the Author
Wayne L. Winston is Professor Emeritus of Decision Sciences at the Kelley School of Business at Indiana University and is now a Professor of Decision and Information Sciences at the Bauer College at the University of Houston. He has won more than 45 teaching awards, including the schoolwide MBA award six times. His current interest is in showing how spreadsheet models can be used to solve business problems in all disciplines, particularly in finance, sports, and marketing. In addition to publishing more than 20 articles in leading journals, Dr. Winston has written such successful textbooks as OPERATIONS RESEARCH: APPLICATIONS AND ALGORITHMS, MATHEMATICAL PROGRAMMING: APPLICATIONS AND ALGORITHMS, SIMULATION MODELING WITH @RISK, DATA ANALYSIS FOR MANAGERS, SPREADSHEET MODELING AND APPLICATIONS, MATHLETICS, DATA ANALYSIS AND BUSINESS MODELING WITH EXCEL 2013, MARKETING ANALYTICS, and FINANCIAL MODELS USING SIMULATION AND OPTIMIZATION. He received his B.S. degree in mathematics from MIT and his Ph.D. in operations research from Yale.
Table of Contents
1. INTRODUCTION TO MODEL BUILDING. An Introduction to Modeling. The SevenStep ModelBuilding Process. Examples. 2. BASIC LINEAR ALGEBRA. Matrices and Vectors. Matrices and Systems of Linear Equations. The GaussJordan Method for Solving Systems of Linear Equations. Linear Independence and Linear Dependence. The Inverse of a Matrix. Determinants. 3. INTRODUCTION TO LINEAR PROGRAMMING. What is a Linear Programming Problem? The Graphical Solution of TwoVariable Linear Programming Problems. Special Cases. A Diet Problem. A WorkScheduling Problem. A Capital Budgeting Problem. Shortterm Financial Planning. Blending Problems. Production Process Models. Using Linear Programming to Solve Multiperiod Decision Problems: An Inventory Model. Multiperiod Financial Models. Multiperiod Work Scheduling. 4. THE SIMPLEX ALGORITHM AND GOAL PROGRAMMING. How to Convert an LP to Standard Form. Preview of the Simplex Algorithm. The Simplex Algorithm. Using the Simplex Algorithm to Solve Minimization Problems. Alternative Optimal Solutions. Unbounded LPs. The LINDO Computer Package. Matrix Generators, LINGO, and Scaling of LPs. Degeneracy and the Convergence of the Simplex Algorithm. The Big M Method. The TwoPhase Simplex Method. UnrestrictedinSign Variables. Karmarkar's Method for Solving LPs. Multiattribute DecisionMaking in the Absence of Uncertainty: Goal Programming. Solving LPs with Spreadsheets. 5. SENSITIVITY ANALYSIS: AN APPLIED APPROACH. A Graphical Introduction to Sensitivity Analysis. The Computer and Sensitivity Analysis. Managerial Use of Shadow Prices. What Happens to the Optimal zvalue if the Current Basis is No Longer Optimal? 6. SENSITIVITY ANALYSIS AND DUALITY. A Graphical Introduction to Sensitivity Analysis. Some Important Formulas. Sensitivity Analysis. Sensitivity Analysis When More Than One Parameter is Changed: The 100% Rule. Finding the Dual of an LP. Economic Interpretation of the Dual Problem. The Dual Theorem and Its Consequences. Shadow Prices. Duality and Sensitivity Analysis. 7. TRANSPORTATION, ASSIGNMENT, AND TRANSSHIPMENT PROBLEMS. Formulating Transportation Problems. Finding Basic Feasible Solutions for Transportation Problems. The Transportation Simplex Method. Sensitivity Analysis for Transportation Problems. Assignment Problems. Transshipment Problems. 8. NETWORK MODELS. Basic Definitions. Shortest Path Problems. Maximum Flow Problems. CPM and PERT. Minimum Cost Network Flow Problems. Minimum Spanning Tree Problems. The Network Simplex Method. 9. INTEGER PROGRAMMING. Introduction to Integer Programming. Formulation Integer Programming Problems. The BranchandBound Method for Solving Pure Integer Programming Problems. The BranchandBound Method for Solving Mixed Integer Programming Problems. Solving Knapsack Problems by the BranchandBound Method. Solving Combinatorial Optimization Problems by the BranchandBound Method. Implicit Enumeration. The Cutting Plane Algorithm. 10. ADVANCED TOPICS IN LINEAR PROGRAMMING. The Revised Simplex Algorithm. The Product Form of the Inverse. Using Column Generation to Solve LargeScale LPs. The DantzigWolfe Decomposition Algorithm. The Simplex Methods for UpperBounded Variables. Karmarkar's Method for Solving LPs. 11. NONLINEAR PROGRAMMING. Review of Differential Calculus. Introductory Concepts. Convex and Concave Functions. Solving NLPs with One Variable. Golden Section Search. Unconstrained Maximization and Minimization with Several Variables. The Method of Steepest Ascent. Lagrange Multiples. The KuhnTucker Conditions. Quadratic Programming. Separable Programming. The Method of Feasible Directions. Pareto Optimality and Tradeoff Curves. 12. REVIEW OF CALCULUS AND PROBABILITY. Review of Integral Calculus. Differentiation of Integrals. Basic Rules of Probability. Bayes' Rule. Random Variables. Mean Variance and Covariance. The Normal Distribution. ZTransforms. Review Problems. 13. DECISION MAKING UNDER UNCERTAINTY. Decision Criteria. Utility Theory. Flaws in Expected Utility Maximization: Prospect Theory and Framing Effects. Decision Trees. Bayes' Rule and Decision Trees. Decision Making with Multiple Objectives. The Analytic Hierarchy Process. Review Problems. 14. GAME THEORY. TwoPerson ZeroSum and ConstantSum Games: Saddle Points. TwoPerson ZeroSum Games: Randomized Strategies, Domination, and Graphical Solution. Linear Programming and ZeroSum Games. TwoPerson NonconstantSum Games. Introduction to nPerson Game Theory. The Core of an nPerson Game. The Shapley Value. 15. DETERMINISTIC EOQ INVENTORY MODELS. Introduction to Basic Inventory Models. The Basic Economic Order Quantity Model. Computing the Optimal Order Quantity When Quantity Discounts Are Allowed. The Continuous Rate EOQ Model. The EOQ Model with Back Orders Allowed. Multiple Product Economic Order Quantity Models. Review Problems. 16. PROBABILISTIC INVENTORY MODELS. Single Period Decision Models. The Concept of Marginal Analysis. The News Vendor Problem: Discrete Demand. The News Vendor Problem: Continuous Demand. Other Oneâ€”Period Models. The EOQ with Uncertain Demand: the (r, q) and (s,S models). The EOQ with Uncertain Demand: the Service Level Approach to Determining Safety Stock Level. Periodic Review Policy. The ABC Inventory Classification System. Exchange Curves. Review Problems. 17. MARKOV CHAINS. What is a Stochastic Process. What is a Markov Chain? NStep Transition Probabilities. Classification of States in a Markov Chain. SteadyState Probabilities and Mean First Passage Times. Absorbing Chains. WorkForce Planning Models. 18.DETERMINISTIC DYNAMIC PROGRAMMING. Two Puzzles. A Network Problem. An Inventory Problem. Resource Allocation Problems. Equipment Replacement Problems. Formulating Dynamic Programming Recursions. The WagnerWhitin Algorithm and the SilverMeal Heuristic. Forward Recursions. Using Spreadsheets to Solve Dynamic Programming Problems. Review Problems. 19. PROBABILISTIC DYNAMIC PROGRAMMING. When Current Stage Costs are Uncertain but the Next Period's State is Certain. A Probabilistic Inventory Model. How to Maximize the Probability of a Favorable Event Occurring. Further Examples of Probabilistic Dynamic Programming Formulations. Markov Decision Processes. Review Problems. 20. QUEUING THEORY. Some Queuing Terminology. Modeling Arrival and Service Processes. BirthDeath Processes. M/M/1/GD/o/o Queuing System and the Queuing Formula L=o W, The M/M/1/GD/o Queuing System. The M/M/S/ GD/o/o Queuing System. The M/G/ o/GD/oo and GI/G/o/GD/o/oModels. The M/ G/1/GD/o/o Queuing System. Finite Source Models: The Machine Repair Model. Exponential Queues in Series and Opening Queuing Networks. How to Tell whether Interarrival Times and Service Times Are Exponential. The M/G/S/GD/S/o System (Blocked Customers Cleared). Closed Queuing Networks. An Approximation for the G/G/M Queuing System. Priority Queuing Models. Transient Behavior of Queuing Systems. Review Problems. 21.SIMULATION. Basic Terminology. An Example of a Discrete Event Simulation. Random Numbers and Monte Carlo Simulation. An Example of Monte Carlo Simulation. Simulations with Continuous Random Variables. An Example of a Stochastic Simulation. Statistical Analysis in Simulations. Simulation Languages. The Simulation Process. 22.SIMULATION WITH PROCESS MODEL. Simulating an M/M/1 Queuing System. Simulating an M/M/2 System. A Series System. Simulating Open Queuing Networks. Simulating Erlang Service Times. What Else Can Process Models Do? 23. SPREADSHEET SIMULATION WITH @RISK. Introduction to @RISK: The Newsperson Problem. Modeling Cash Flows From A New Product. Bidding Models. Reliability and Warranty Modeling. Risk General Function. Risk Cumulative Function. Risktrigen Function. Creating a Distribution Based on a Point Forecast. Forecasting Income of a Major Corporation. Using Data to Obtain Inputs For New Product Simulations. Playing Craps with @RISK. Project Management. Simulating the NBA Finals. 24. FORECASTING. Moving Average Forecasting Methods. Simple Exponential Smoothing. Holt's Method: Exponential Smoothing with Trend. Winter's Method: Exponential Smoothing with Seasonality. Ad Hoc Forecasting, Simple Linear Regression. Fitting NonLinear Relationships. Multiple Regression. Answers to Selected Problems. Index.