Oprah (Brand) Renew

Oprah (Brand) Renew

by Nancy F Koehn
     
 
Harvard Business School professor Nancy F. Koehn provides a powerful lesson on brand stewardship in time of crisis. Her subject: Oprah Winfrey. When the integrity of your brand is in danger, Koehn advises, follow Oprah’s lead. Return to your core values. Level with your customers. Prove that you mean it.
How would she respond, this thoughtful entrepreneur,

Overview

Harvard Business School professor Nancy F. Koehn provides a powerful lesson on brand stewardship in time of crisis. Her subject: Oprah Winfrey. When the integrity of your brand is in danger, Koehn advises, follow Oprah’s lead. Return to your core values. Level with your customers. Prove that you mean it.
How would she respond, this thoughtful entrepreneur, who has used her empathy and vision and story sense of responsibility to create one of the most powerful brands in history? In the crucible created by the James Frey controversy, what kind of leadership would Oprah exercise?

Product Details

ISBN-13:
2940012760647
Publisher:
New Word City, Inc.
Publication date:
07/01/2011
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
40
File size:
233 KB

Related Subjects

Meet the Author

Nancy F. Koehn is one of today’s leading business writers, scholars, educators, and consultants. A historian and authority on leadership, Koehn is the James E. Robison Professor of Business Administration at the Harvard Business School. Her most recent book is The Story of American Business. Koehn advises companies on a range of issues, including effective brand stewardship and leading in turbulent times. Named one of the country’s foremost business thinkers by Business 2.0, she has appeared on Good Morning America, PBS NewsHour, and Money Line, and is a frequent commentator on National Public Radio. She writes regularly for TheHuffingtonPost.com and WashingtonPost.com.

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