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From Barnes & NobleSteve Jobs has never been skewered like this. Based on the once-anonymous "Secret Diary of Steve Jobs" that recently swept the Web, Options is razor sharp and utterly delicious: the best technology parody we've ever seen.
Here's "Fake Jobs" trashing the visual aesthetics of the iPhone circuit board ("There's no balance.... The big chip should be right in the middle, not off center. The two little gold pieces on the right should be lined up straight.... Come on guys, go back and redo this. I want it perfectly symmetrical."
Like the best parodies, Options skates terrifyingly close to reality, as when "Fake Jobs" expounds his management philosophy: "Hold people to an impossibly high standard, but don't tell them what that standard is. And fire them if they fall short.... Makes them crazy. And guess what? Crazy people are more creative." We don't know if Dan Lyons is crazy, but creative? Stunningly. Bill Camarda, from the October 2007 Read Only