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From Barnes & Noble
"Could a diverse group of people using a makeshift investment market predict President Saddam Hussein's capture more accurately than any reporter in Baghdad; or more accurately predict the outcome of the 2008 U.S. presidential election than any expert on CNN? ....The answer is yes [and] yes." Whether you launching a new product, thinking about investment futures, or comparing employment applications, you're in the prediction business. Author/scholar Donald Thompson (The Twelve Million Dollar Stuffed Shark Business) knows from first-hand experience that the prediction markets are being applied to a vast range of problems; from choosing a London West End musical cast to anticipating where the next bird flu pandemic will strike. A nice pick for executives, would-be executives, and inquisitive crossover readers.