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From Barnes & NobleBarnes & Noble.com Essay
Why Ordinary Is Extraordinary
This book is unlike any personal finance book you'll ever see. True, like some other books, it reveals how successful people got that way. But unlike other books, this one does not focus on the superelite of Wall Street or neighbors of yours who own successful businesses. Instead, you'll get to know ordinary Americans -- people just like you -- who have somehow managed to accumulate wealth despite the fact that they never earned all that much money or achieved the highest levels in business, politics, or the arts.
Instead, these people are middle- and upper-middle-class citizens. They are schoolteachers, engineers, government employees, computer analysts, lawyers, physical therapists, office managers, doctors, journalists, graphic designers, and musicians. They are your neighbors, coworkers, friends, and relatives. And they are similar to you in age and marital status, with similar incomes and expenses, with kids and pets -- and with similar goals and aspirations.
Like you, they want a comfortable home in a quiet neighborhood; kids who get through college, marry, and have children of their own; and enough money left over to care for their elderly parents while retaining enough to feel secure during their own retirement.
But unlike most others, these ordinary Americans have done something extraordinary: They somehow have managed to achieve all of these goals, while accumulating enough money to be able to live out their lives in comfort and financial security.
How Did They Do It?
Inside the pages of my book, you'll discover the actual real-life practices and habits of my firm's 5,000 clients, the people who participated in the making of this book. It won't be me who guides you; it'll be them. Will you see clear patterns and trends among this diverse group of people? Yes. In fact, you'll see eight specific habits that were common to nearly everyone who participated. Each, in my opinion, reflects the biggest factors influencing why my clients produced the wealth they now have. And that means you, too, can achieve financial success as easily and as surely as they did. You can do it without having to undergo major upheavals in your life. You don't need to quit your job and open a convenience store. And you don't need to become a day trader.
When you read this book, prepare to be surprised. The strategies you see are not what you might expect, and, in fact, they may seem counterintuitive. I urge you to keep an open mind.
Expect to see yourself in two ways. First, through the many stories my clients share, you'll see that you're not very different from them, and this will show you that you can do what they did. Second, after examining their experiences, you're likely to exclaim, "Uh oh! I'm doing the opposite of what they did."
You'll discover how easy it is to stop doing what you've been doing wrong and start doing what you need to do, so you too can achieve financial success. Not only is the list remarkably short, but the actions required are so simple that anyone can do it -- including you. The success stories of these people will empower you, like it has them.
One of the nation's best-known financial advisers, Ric Edelman is founder and chairman of Edelman Financial Services Inc., a professional group of financial planners, investment advisers, insurance counselors, mortgage experts, and business consultants who manage more than one billion dollars for individuals and businesses worldwide. He is on the faculty of Georgetown University, is a member of the NASD Board of Arbitrators, and was appointed to the SEC's National Roundtable on Savings and Investing. He is the author of two national bestselling books, The Truth About Money, named 1997 Business Book of the Year by Small Press Magazine, and The New Rules Of Money, as well as an award-winning monthly newsletter, Inside Personal Finance with Ric Edelman. He is the popular host of radio's "The Ric Edelman Show," which airs on WMAL-AM radio in Washington, D.C., and "Money University," which airs weekly on America's Voice cable network.