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"Fromartz does an excellent job of investigating consumer behavior and the trends that have permanently changed the food landscape."—SAN FRANCISCO CHRONICLE
"Revealing . . . Fromartz gives us a handy tool for educating ourselves."—FAST COMPANY MAGAZINE
Excerpted from Organic, Inc. by Fromartz, Samuel Copyright © 2006 by Fromartz, Samuel. Excerpted by permission.
All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.
Excerpts are provided by Dial-A-Book Inc. solely for the personal use of visitors to this web site.
|1||Humus worshippers : the origins of organic food||1|
|2||The organic method : strawberries in two versions||32|
|3||A local initiative : from farm to market||69|
|4||A spring mix : growing organic salad||108|
|5||Mythic manufacturing : health, spirituality, and breakfast||145|
|6||Backlash : the meaning of organic||188|
|7||Consuming organic : why we buy||237|