Organizational Change: Creating Change Through Strategic Communication / Edition 1

Organizational Change: Creating Change Through Strategic Communication / Edition 1

by Laurie K. Lewis
     
 

View All Available Formats & Editions

ISBN-10: 1405191899

ISBN-13: 9781405191890

Pub. Date: 05/03/2011

Publisher: Wiley

Organizational Change integrates major empirical, theoretical and conceptual approaches to implementing communication in organizational settings.  Laurie Lewis ties together the disparate literatures in management, education, organizational sociology, and communication to explore how the practices and processes of communication work in

Overview

Organizational Change integrates major empirical, theoretical and conceptual approaches to implementing communication in organizational settings.  Laurie Lewis ties together the disparate literatures in management, education, organizational sociology, and communication to explore how the practices and processes of communication work in real-world cases of change implementation. 

  • Gives a bold and comprehensive overview of communication research and ideas on change and those who bring it about
  • Fills in an important piece of the applied communication puzzle as it relates to organizations
  • Illustrated with student friendly, real life case studies from organizations, including organizational mergers, governmental or nonprofit policy or procedural implementation, or technological innovation
  • Winner of the 2011 Organizational Communication NCA Division Book of the Year

Product Details

ISBN-13:
9781405191890
Publisher:
Wiley
Publication date:
05/03/2011
Series:
Foundations in Communication Theory Series, #1
Pages:
312
Sales rank:
641,139
Product dimensions:
6.00(w) x 8.90(h) x 0.80(d)

Table of Contents

Introduction.

1. Defining Organizational Change.

2. Process of Communication During Change.

3. A Stakeholder Communication Model of Change.

4. Outcomes of Change Processes.

5. Communication Approaches and Strategies.

6. Power and Resistance.

7. Antecedents to Strategies, Assessments, and Interactions.

8. Stakeholder Interactions: Storying and Framing.

9. Applying the Model in Practice.

Glossary.

Index.

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >