The Organizational Complex: Architecture, Media, and Corporate Space

Paperback (Print)
Buy New
Buy New from BN.com
$26.40
Used and New from Other Sellers
Used and New from Other Sellers
from $23.24
Usually ships in 1-2 business days
(Save 41%)
Other sellers (Paperback)
  • All (10) from $23.24   
  • New (6) from $23.96   
  • Used (4) from $23.24   

Overview

The Organizational Complex is a historical and theoretical analysis of corporate architecture in the United States after the Second World War. Its title refers to the aesthetic and technological extension of the military-industrial complex, in which architecture, computers, and corporations formed a network of objects, images, and discourses that realigned social relations and transformed the postwar landscape.In-depth case studies of architect Eero Saarinen's work forGeneral Motors, IBM, and Bell Laboratories and analyses of office buildings designed by Skidmore,Owings & Merrill trace the emergence of a systems-based model of organization in architecture,in which the modular curtain wall acts as both an organizational device and a carrier of the corporate image. Such an image—of the corporation as a flexible, integrated system—is seen to correspond with a "humanization" of corporate life, as corporations decentralize both spatially and administratively.Parallel analyses follow the assimilation of cybernetics into aesthetics in the writings of artist and visual theorist Gyorgy Kepes, as art merges with techno-science in the service of a dynamic new "pattern-seeing." Image and system thus converge in the organizational complex, while top-down power dissolves into networked, pattern-based control. Architecture, as one among many media technologies, supplies the patterns—images of organic integration designed to regulate new and unstable human-machine assemblages.

Read More Show Less

Editorial Reviews

From the Publisher
"The breadth of Martin's research...offers a contemporary rereading of mid-century corporate office building architecture..." Ashley Schafer Harvard Design Magazine

"This is an excellent contribution to the field." Edward Robbins The ArchitecturalReview

Read More Show Less

Product Details

  • ISBN-13: 9780262633260
  • Publisher: MIT Press
  • Publication date: 10/1/2005
  • Edition description: New Edition
  • Pages: 324
  • Sales rank: 1,439,401
  • Product dimensions: 7.00 (w) x 10.00 (h) x 0.75 (d)

Meet the Author

Reinhold Martin is an Associate Professor at the Graduate School of Architecture, Planning,and Preservation, Columbia University, and a partner in the firm of Martin/Baxi Architects.

Read More Show Less

Table of Contents

List of Illustrations
Acknowledgments
Introduction 2
1 The Organizational Complex 14
2 Pattern-Seeing 42
3 The Physiognomy of the Office 80
4 Organic Style 122
5 Computer Architectures 156
6 The Topologies of Knowledge 182
Epilogue: Hallucinations 212
Notes 232
Illustration Credits 288
Index 290
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)