×

Uh-oh, it looks like your Internet Explorer is out of date.

For a better shopping experience, please upgrade now.

Organizational Perception Management
     

Organizational Perception Management

by Kimberly D. Elsbach
 

See All Formats & Editions

ISBN-10: 0805847952

ISBN-13: 9780805847956

Pub. Date: 03/30/2006

Publisher: Taylor & Francis

This book summarizes the research findings from the relatively new domain of study called "organizational perception management" (OPM). While perception management has been studied at the individual level since the 1960's, organization-level perception management was first examined in the 1980's in the context of corporate annual reports that focused on

Overview

This book summarizes the research findings from the relatively new domain of study called "organizational perception management" (OPM). While perception management has been studied at the individual level since the 1960's, organization-level perception management was first examined in the 1980's in the context of corporate annual reports that focused on organizational standard and performance. Since then, empirical studies have expanded the domain of organizational perception management to include the management of organizational identities, as well as the strategic management of specialized organizational images for specific audiences.

The goals of Organizational Perception Management are to:
*summarize and organize this evolving literature to provide a complete and comprehensive definition of OPM events and tactics;
*illustrate OPM events and tactics in specific, real-world contexts; and
*identify a set of research themes that may stimulate further research on OPM.

This text is grounded primarily in empirical research on OPM, including qualitative field research, and uses current research and case studies to illustrate the application and effectiveness of OPM in context. As such, it will appeal to students, scholars, and practitioners of organizational management.

Product Details

ISBN-13:
9780805847956
Publisher:
Taylor & Francis
Publication date:
03/30/2006
Series:
Organization and Management Series
Pages:
210
Product dimensions:
6.00(w) x 9.00(h) x 0.70(d)

Table of Contents

Contents: A.B. Brief, J.P. Walsh, Series Preface. Preface. Overview. Part I: Defining Organizational Perception Management. Defining Organizational Perception Management. Part II: Organizational Perception Management in Context. A Typology of Organizational Perception Management Events. Organizational Perception Management Following "Crisis" Events. Organizational Perception Management During Evolving Controversies. Organizational Perception Management Prior to Anticipated Controversies. Organizational Perception Management Following Acclaim Events. Part III: Emerging Issues in Organizational Perception Management. Ethics and Organizational Perception Management: Emerging Insights on Leadership and Social Responsibility.

Customer Reviews

Average Review:

Post to your social network

     

Most Helpful Customer Reviews

See all customer reviews