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Unprecedented competitive pressures are driving companies to employorganizational surveys in ways undreamed of in past years. Withescalating demands upon research and assessment growing morevaried, surveys are now used to assess and drive organizationalchange by examining company performance, customer and employeesatisfaction, empowerment, and key aspects of corporate culture.Award-winning researcher and consultant Allen I. Kraut has broughttogether many of the best practitioners in the business in thiswide-ranging "report from the field" on how surveys are used inleading organizations and how these tools are likely to be used inthe future. Highly experienced and well-known contributors fromAllstate Insurance, Delta Consulting, Ford, IBM, the U.S. Office ofPersonnel Management, W.W. Burke Associates, and other top firmsexamine critical elements common to the survey process. All of thecontributors stay focused on actual practice in real organizations.Learn about:
Foreward: Manuel London.
PURPOSES AND USES.
1. Organizational Surveys: Tools for Assessment and Research.
2. The Organizational Survey as an Intervention for Change.
3. The Role of Surveys in Transforming Culture: Data, Knowledge,and Action.
4. Driving Change Through Surveys: Aligning Employees, Customers,and Other Key Stakeholders.
5. Multisource (360-Degree) Feedback: Surveys for Individual andOrganizational Development.
THE SURVEY PROCESS.
6. Planning and Conductiing the Survey: Keeping Strategic Purposein Mind.
7. Setting Expectaions and Reporting Results: Conversations withTop Management.
8. Dealing with the Data: Collection, Process, and Analysis.
9. Applying Alternative Survey Methods.
10. Feedback, Action Planning, and Follow-Through.
11. Life in the Consortium: The Mayflower Group.
12. The Multinational Opinion Survey.
13. Linking Survey Results to Customer Satisfaction and BusinessPerformance.
14. Federal Government Surveys: Recent Practices and FutureDirections.
15. Ethical Concerns and Organizational Surveys.