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Unprecedented competitive pressures are driving companies to employ organizational surveys in ways undreamed of in past years. With escalating demands upon research and assessment growing more varied, surveys are now used to assess and drive organizational change by examining company performance, customer and employee satisfaction, empowerment, and key aspects of corporate culture.
Award-winning researcher and consultant Allen I. Kraut has brought together many of the best practitioners in the business in this wide-ranging "report from the field" on how surveys are used in leading organizations and how these tools are likely to be used in the future. Highly experienced and well-known contributors from Allstate Insurance, Delta Consulting, Ford, IBM, the U.S. Office of Personnel Management, W.W. Burke Associates, and other top firms examine critical elements common to the survey process. All of the contributors stay focused on actual practice in real organizations.
Foreward: Manuel London.
PURPOSES AND USES.
1. Organizational Surveys: Tools for Assessment and Research.
2. The Organizational Survey as an Intervention for Change.
3. The Role of Surveys in Transforming Culture: Data, Knowledge, and Action.
4. Driving Change Through Surveys: Aligning Employees, Customers, and Other Key Stakeholders.
5. Multisource (360-Degree) Feedback: Surveys for Individual and Organizational Development.
THE SURVEY PROCESS.
6. Planning and Conductiing the Survey: Keeping Strategic Purpose in Mind.
7. Setting Expectaions and Reporting Results: Conversations with Top Management.
8. Dealing with the Data: Collection, Process, and Analysis.
9. Applying Alternative Survey Methods.
10. Feedback, Action Planning, and Follow-Through.
11. Life in the Consortium: The Mayflower Group.
12. The Multinational Opinion Survey.
13. Linking Survey Results to Customer Satisfaction and Business Performance.
14. Federal Government Surveys: Recent Practices and Future Directions.
15. Ethical Concerns and Organizational Surveys.