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"Euan is one of the first, best and brightest minds on board the cluetrain. What's more, he gives as many clues as he gets. I don't know anybody with more clarity or foresight about what's Going On in the networked world." - Doc Searls Author of The Cluetrain Manifesto
"Euan has a knack for brining clarity and cohesion to the disparate elements of what we broadly term social collaboration. He is a pioneer." - Stephen Collesano Ph.D. - Senior Vice President, Global Research, ACE Group
"Euan Semple is the most pioneering, visionary thinker of our times and probably the very best at explaining the web in ways we can all understand. This refreshing book makes his thoughts and insights available to all. An inspiring, must-reader for anyone serious about doing business in today's world." - Nick Crawford Social Business Strategist, Bupa
"If you want to understand the forces that have the potential to transform businesses, and the way we all work - read this book." - Matthew Hanwell HR Director, Communities and Social Media, Nokia
"One of the best minds in the world just to be around Highly recommended." - Thomas Power Founder and CEO, Ecademy
"In this easy-to-read yet insightful book, Euan invites readers to have a dance with him, to learn, practice and submerge ourselves in the steps to make 2.0 work." - Dr. Bonnie Cheuk Director, Global Head of Knowledge & Collaboration Citi
Introduction 1
1. We All Need to Grow Up 5
2. Ten Steps to Success with Technology 9
3. The Ultimate in Democracy 15
4. Leaving a Trace 21
5. Evolution on Steroids 27
6. “Writing Ourselves into Existence” 33
7. Literacy Re-discovered 39
8. Mass Illiteracy 45
9. Stating the Obvious 51
10. Volume Control on Mob Rule 57
11. Dealing with a Boss Who Doesn’t “Get It” 63
12. The More You Give the More You Get 69
13. “Ooh, That’s Interesting” 73
14. The Network of Networks 79
15. Real Leaders Have Followers 85
16. Real Friends 91
17. Too Much of a Good Thing 97
18. Globally Distributed Conversations 103
19. Conversations Can Only Take Place Between Equals 109
20. Management by Being Interested 115
21. Asking the Right Questions 123
22. The Meaning of True Collaboration 129
23. War of the Worlds 135
24. The Inside is Becoming the Outside 141
25. Your Staff are Your Best Advocates 145
26. Creatively Messy 151
27. Innovation and the Forces of Disruption 157
28. No Such Thing as Conscripts 163
29. Heading into the Great Unknown 169
30. Be Strategically Tactical 175
31. Back to Front ROI 181
32. The Price of Pomposity 187
33. Managing the Mess 193
34. We Need More Rubbish 199
35. Lines in the Sand 205
36. Small Pieces Loosely Joined 211
37. Unleash Your Trojan Mice 217
38. Don’t Feed the Trolls 223
39. When the Shit Hits the Fan 229
40. Crisis Management 235
41. The Best Way to be Safe is to be Open 241
42. Radical Transparency 247
43. The Revolution is Within 253
44. It’s Your Party . . . 257
45. A Final Word 263
A Note About Technology 267
Reading List 271
About Euan Semple 273
Index 275
Overview
"Euan is one of the first, best and brightest minds on board the cluetrain. What's more, he gives as many clues as he gets. I don't know anybody with more clarity or foresight about what's Going On in the networked world." - Doc Searls Author of The Cluetrain Manifesto
"Euan has a knack for brining clarity and cohesion ...