Organizing to Win: New Research on Union Strategies / Edition 1

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At a time when the American labor movement is mobilizing for a major resurgence through new organizing, here, at last, is a book about research on union organizing strategies. Previous studies have focused on factors contributing to union decline, devoting little attention to the organizing process itself. The twenty chapters in this volume dramatically increase understanding of the range and effectiveness of new organizing strategies and their potential contribution to the revitalization of the labor movement.The introduction defines the context of the current organizing climate. Major sections of the book cover strategic initiatives in union organizing, overcoming barriers to worker support for unions, community-based organizing, building membership and public support for organizing, and organizing initiatives by industry or by sector. Individual chapters focus on topics such as organizing outside the NLRB process, the role of clergy, local labor councils, and rank-and-file volunteer organizers.
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Editorial Reviews

From the Publisher
"A useful volume. . . . The book . . . provides an unusually comprehensive treatment of union organizing tactics and their results. . . . The breadth and variety of environments and methodologies covered make this book perhaps the best single source for insights into the art and science of union organizing from the union's perspective."—Choice

"Organizing to Win is a good example of the new co-operation between labour an academics."—Michael Kazin, Times Literary Supplement

"At a time when the American labor movement is mobilizing for a major resurgence through new organizing, Organizing to Win will prove to be a much needed and appreciated book, showcasing research on union organizing strategies. . . . The twenty chapters in Organizing to Win dramatically increase our understanding of the range and effectiveness of new organizing strategies and their potential contribution to the revitalization of the labor movement. . . . Organizing to Win is a much needed contribution to contemporary labor/management studies and highly recommended for student reading lists and union officers charged with organizational responsibilities in today's highly competitive labor/management, global marketplace oriented environment."—The Midwest Book Review

"Organizing to Win dramatically increases our understanding of the range and effectiveness of new organizing strategies and their potential contribution to the revitalization of the labor movement."—The Bookwatch

"The book succeeds in beginning to build a more substantial body of research on effective union structures and strategies for organizing. It should be especially useful to trade unionists."—Adrienne E. Eaton, Rutgers University, Industrial and Labor Relations Review. January, 2000.

"Activists should get their locals to order Organizing to Win. It provides no 'magic bullets' but does contain plenty of intelligent discussion about what is supposedly the number one priority of the labor movement today."—Labor Notes

"We don't have all the answers about how to build and organize unions in our country today. Organizing to Win at least asks a lot of the right questions, and goes beyond the rhetoric in trying to come up with some answers."—Robert L. Muehlenkamp, Assistant to the General President and Director of Organizing, International Brotherhood of Teamsters

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Product Details

  • ISBN-13: 9780801484469
  • Publisher: Cornell University Press
  • Publication date: 1/28/1998
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 384
  • Sales rank: 1,179,442
  • Lexile: 1440L (what's this?)
  • Product dimensions: 6.10 (w) x 9.19 (h) x 1.00 (d)

Table of Contents

Introduction 1
Pt. I Building a Framework for Sustainable Organizing 17
1 It Takes More than House Calls: Organizing to Win with a Comprehensive Union-Building Strategy 19
2 Beyond the Organizing Model: The Transformation Process in Local Unions 37
3 The Role of Central Labor Councils in Union Organizing in the 1990s 54
Pt. II Community-Based Organizing Outside the NLRB 69
4 Building Relationships for the Long Haul: Unions and Community-Based Groups Working Together to Organize Low-Wage Workers 71
5 Organizing Immigrant Communities: UNITE's Workers Center Strategy 87
6 Helots No More: A Case Study of the Justice for Janitors Campaign in Los Angeles 102
Pt. III Involving Members and Allies in Organizing 121
7 Rank-and-File Participation in Organizing at Home and Abroad 123
8 Utilizing the Membership to Organize the Unorganized 135
9 Finding the Community in the Union and the Union in the Community: The First-Contract Campaign at Steeltech 150
10 Clergy and Religious Persons' Roles in Organizing at O'Hare Airport and St. Joseph Medical Center 164
Pt. IV Determinants of Individual Support for Unions 179
11 Fear, Conflict, and Union Organizing 181
12 A Comparative Case Study of Union Organizing Success and Failure: Implications for Practical Strategy 197
13 Winning Hearts and Minds in the Era of Employee-Involvement Programs 213
14 Union Voting Intentions: Human Resource Policies, Organizational Characteristics, and Attitudes 232
15 In the Community or in the Union? The Impact of Community Involvement on Nonunion Worker Attitudes about Unionizing 247
Pt. V Organizing Strategies for Changing Industry Environments 259
16 Preparing for the Worst: Organizing and Staying Organized in the Public Sector 261
17 The Impact of the Changing Structure of the Coal Industry on UMWA Organizing 283
18 Creating an Organizing Culture in Today's Building and Construction Trades: A Case Study of IBEW Local 46 297
19 Construction Organizing: A Case Study of Success 309
20 Steeling for Change: Organization and Organizing in Two USWA Districts in Canada 320
References 339
Contributors 355
Index 363
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