- Shopping Bag ( 0 items )
ORNAMENTAL HORTICULTURE: SCIENCE, OPERATIONS, AND MANAGEMENT, 4E is an ideal introduction, for both hobbyists and professionals to the art and science of ornamental horticulture. This comprehensive book provides a balanced coverage of all the diverse elements integral to this exciting field. ORNAMENTAL HORTICULTURE, 4E offers readers a realistic view of the required business skills and the opportunities to develop creativity. This book will prepare readers to succeed in this growing industry.
PART I - THE SCIENCE OF ORNAMENTAL HORTICULTURE. 1. The Green Plant. 2. Describing and Identifying Plants. 3. The Soil. 4. Plant Growth Regulators. 5. Plant Reproduction. 6. Plants Injuries and Their Control. PART II - THE CRAFTS OF ORNAMENTAL HORTICULTURE. 7. Floral Design. 8. The Interior Uses of Plants. 9. Landscape Design. 10. Installing Landscape Plants. 11. Maintaining Landscape Plants. 12. Special Training Techniques for Plants. 13. Turf - Selection, Establishment and Maintenance. 14. Techniques of Plant Propagation. PART III - THE PROFESSIONS OF ORNAMENTAL HORTICULTURE. 15. The Floriculture Industry. 16. The Nursery Industry. 17. The Landscape Industry. 18. Specialized and Nontraditional Careers. PART IV - THE PRODUCTION TECHNIQUES OF ORNAMENTAL HORTICULTURE. 19. Greenhouses and Other Growing Structures. 20. Greenhouse Production Techniques. 21. Nursery Production Techniques. 22. Beginning and Promoting an Ornamental Horticulture Business. 23. Human Relations: Personnel Management and Customer Sales. 24. Business Communications. 25. Recordkeeping, Pricing, and Determining Price. 26. Ornamental Horticulture in the Age of Technology. 27. Total Quality Management.