Orthodox by Design: Judaism, Print Politics, and the ArtScroll Revolution / Edition 1

Orthodox by Design: Judaism, Print Politics, and the ArtScroll Revolution / Edition 1

by Jeremy Stolow
     
 

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ISBN-10: 0520264258

ISBN-13: 9780520264250

Pub. Date: 04/28/2010

Publisher: University of California Press


Orthodox by Design, a groundbreaking exploration of religion and media, examines ArtScroll, the world’s largest Orthodox Jewish publishing house, purveyor of handsomely designed editions of sacred texts and a major cultural force in contemporary Jewish public life. In the first in-depth study of the ArtScroll revolution, Jeremy Stolow traces the

Overview


Orthodox by Design, a groundbreaking exploration of religion and media, examines ArtScroll, the world’s largest Orthodox Jewish publishing house, purveyor of handsomely designed editions of sacred texts and a major cultural force in contemporary Jewish public life. In the first in-depth study of the ArtScroll revolution, Jeremy Stolow traces the ubiquity of ArtScroll books in local retail markets, synagogues, libraries, and the lives of ordinary users. Synthesizing field research conducted in three local Jewish scenes where ArtScroll books have had an impact—Toronto, London, and New York—along with close readings of key ArtScroll texts, promotional materials, and the Jewish blogosphere, he shows how the use of these books reflects a broader cultural shift in the authority and public influence of Orthodox Judaism. Playing with the concept of design, Stolow’s study also outlines a fresh theoretical approach to print culture and illuminates how evolving technologies, material forms, and styles of mediated communication contribute to new patterns of religious identification, practice, and power.

Finalist for the National Jewish Book Award in the scholarship category, Jewish Book Council

Product Details

ISBN-13:
9780520264250
Publisher:
University of California Press
Publication date:
04/28/2010
Pages:
288
Product dimensions:
6.20(w) x 9.10(h) x 0.90(d)

Table of Contents


List Of Figures
List Of Tables
Acknowledgments

Introduction
1. Authoritative and Accessible
2. Artscroll’s Public Life
3. Prayer Books, Cookbooks, Self-Help Books: Designs for Kosher Living
4. Materializing Authenticity
5. Gravity and Gravitas: A Concluding Reflection on Print Scripturalism in the Digital Age

Notes
Select Bibliography
Index

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