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Assoc For Jewish Stds Review / Ajs Review
"Covers new ground, poses important, generative questions, and sets the terms of future conversation in its field."
Orthodox by Design, a groundbreaking exploration of religion and media, examines ArtScroll, the world's largest Orthodox Jewish publishing house, purveyor of handsomely designed editions of sacred texts and a major cultural force in contemporary Jewish public life. In the first in-depth study of the ArtScroll revolution, Jeremy Stolow traces the ubiquity of ArtScroll books in local retail markets, synagogues, libraries, and the lives of ordinary users. Synthesizing field research conducted in three local Jewish scenes where ArtScroll books have had an impact-in Toronto, London, and New York-along with close readings of key ArtScroll texts, promotional materials, and selections from the Jewish blogosphere, he shows how the use of these books reflects a broader cultural shift in the authority and public influence of Orthodox Judaism.
List of Figures ix
List of Tables x
1 Authoritative and Accessible 30
2 Artscroll's Public Life 64
3 Prayer Books, Cookbooks, Self-Help Books: Designs for Kosher Living 103
4 Materializing Authenticity 145
5 Gravity and Gravitas: A Concluding Reflection on Print Scripturalism in The Digital Age 176
Select Bibliography 241