Orthodox by Design: Judaism, Print Politics, and the ArtScroll Revolution

Overview

Orthodox by Design, a groundbreaking exploration of religion and media, examines ArtScroll, the world's largest Orthodox Jewish publishing house, purveyor of handsomely designed editions of sacred texts and a major cultural force in contemporary Jewish public life. In the first in-depth study of the ArtScroll revolution, Jeremy Stolow traces the ubiquity of ArtScroll books in local retail markets, synagogues, libraries, and the lives of ordinary users. Synthesizing field research conducted in three local Jewish ...

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Orthodox by Design: Judaism, Print Politics, and the ArtScroll Revolution

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Overview

Orthodox by Design, a groundbreaking exploration of religion and media, examines ArtScroll, the world's largest Orthodox Jewish publishing house, purveyor of handsomely designed editions of sacred texts and a major cultural force in contemporary Jewish public life. In the first in-depth study of the ArtScroll revolution, Jeremy Stolow traces the ubiquity of ArtScroll books in local retail markets, synagogues, libraries, and the lives of ordinary users. Synthesizing field research conducted in three local Jewish scenes where ArtScroll books have had an impact-in Toronto, London, and New York-along with close readings of key ArtScroll texts, promotional materials, and selections from the Jewish blogosphere, he shows how the use of these books reflects a broader cultural shift in the authority and public influence of Orthodox Judaism.

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Editorial Reviews

Assoc For Jewish Stds Review / Ajs Review

"Covers new ground, poses important, generative questions, and sets the terms of future conversation in its field."
Jewish Journal Of Sociology

“All those interested in and wanting to understand contemporary Orthodox Judaism will need to read this book.”
Jewish Daily Forward

Stolow managed to penetrate the cherry leather facade of ArtScroll and produce a book that ... is thoughtful, informative and keenly attentive to cultural nuance."
Topia - Oz Frankel

“[A] fascinating, eloquent and insightful book.”
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Product Details

  • ISBN-13: 9780520264267
  • Publisher: University of California Press
  • Publication date: 4/28/2010
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 288
  • Product dimensions: 5.90 (w) x 8.90 (h) x 0.80 (d)

Meet the Author


Jeremy Stolow is Associate Professor of Communication Studies at Concordia University, Montreal, Canada.
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Table of Contents

List of Figures ix

List of Tables x

Acknowledgments xiii

Introduction 1

1 Authoritative and Accessible 30

2 Artscroll's Public Life 64

3 Prayer Books, Cookbooks, Self-Help Books: Designs for Kosher Living 103

4 Materializing Authenticity 145

5 Gravity and Gravitas: A Concluding Reflection on Print Scripturalism in The Digital Age 176

Notes 183

Select Bibliography 241

Index 259

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