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Our Iceberg Is Melting: Changing and Succeeding Under Any Conditions
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Our Iceberg Is Melting: Changing and Succeeding Under Any Conditions

4.1 68
by John Kotter, Holger Rathgeber, Peter Mueller (Illustrator)

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Most of the denizens of the Antarctic penguin colony sneer at Fred, the quiet but observant scout who detects worrying signs that their home, an iceberg, is melting. Fred must cleverly convince and enlist key players, such as Louis, the head penguin; Alice, the number two bird; the intractable NoNo the weather expert; and a passle of school-age penguins if he is to


Most of the denizens of the Antarctic penguin colony sneer at Fred, the quiet but observant scout who detects worrying signs that their home, an iceberg, is melting. Fred must cleverly convince and enlist key players, such as Louis, the head penguin; Alice, the number two bird; the intractable NoNo the weather expert; and a passle of school-age penguins if he is to save the colony.
Their delightfully told journey illuminates in an unforgettable way how to manage the necessary change that surrounds us all. Simple explanatory material following the fable enhances the lasting value of these lessons.
Our Iceberg Is Melting is at once charming, accessible and profound; a treat for virtually any reader.

Editorial Reviews

From the Publisher

Penguins illustrate how to conquer change

At first glance, Our Iceberg Is Melting seems easy to dismiss as an attempt to fuse a few hot topics - global warming, marching penguins - into a Who Moved My Cheese? fable-as-business-lesson best seller.

But this penguin parable has a pedigree in the form of Harvard Business School's John Kotter, author of Leading Change, the 1996 business guide that also sported our flat-footed, feathered friends on the cover. The Heart of Change was his 2002 follow-up.

This time out, Kotter moves the penguins inside, using how a colony of them copes with a potential catastrophe - yes, their iceberg is melting - to illustrate his eight-step process of successful change.

Their story is short and peppered with the personalities organizations inevitably include: the naysayers and nitpickers, the innovators and agitators, the leaders and followers. The idea is that everyone in a group must play a role in navigating change.

In that vein, Kotter and co-author Holger Rathgeber write that their goal is to use a good story with visual stimuli (full-color, cartoon-like illustrations) to influence a broad range of people to better handle change and produce results. In other words, companies should buy a copy for everyone from the CEO to the stock clerk.

This approach paid off for Spencer Johnson of Who Moved My Cheese?, who writes the foreword.

Kotter's process advocates quick action to confront issues, group thinking and the buy-in of the whole organization. The goal: replace old habits with new behaviors and make them stick.

Whether you're a fan of lowest-common-denominator reading or not, there's no denying the logic behind Kotter's steps and the at-times clever way they are woven into the penguins' journey.” —Michelle Archer, USA TODAY

In every facet of life, change is king. But learning to cope with changing situations requires forethought, planning, and cooperation. Our Iceberg Is Melting spins a global warming fable about Antarctic penguins to delineate strategies that any corporate community can use to survive and thrive in a changing business environment. With eight succinct, easy-to-apply steps, author John Kotter sets out the actions most essential to enacting your company's response to evolving conditions. Cool rules for swimming to safe waters.
Soundview Executive Book Summaries
This fable of penguins facing a threat of survival mirrors a business organization facing similar danger. The story is complete with characters such as NoNo and the Professor, whose equivalents might be found in any business. Kotter, a Harvard Business School professor, and Rathgeber, an executive with a medical technology company, define the penguins' eight steps to making a successful organizational change. Our Iceberg Is Melting: Changing and Succeeding Under Any Conditions can help companies face their own icebergs. Copyright © 2007 Soundview Executive Book Summaries

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St. Martin's Press
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Our Iceberg is Melting

Changing and Succeeding Under Any Conditions

By John Kotter, Holger Rathgeber

St. Martin's Press

Copyright © 2005 John Kotter and Holger Rathgeber
All rights reserved.
ISBN: 978-1-4299-7213-0



Handle the challenge of change well, and you can prosper greatly. Handle it poorly, and you put yourself and others at risk

All too often people and organizations don't see the need for change. They don't correctly identify what to do, or successfully make it happen, or make it stick. Businesses don't. School systems don't. Nations don't.

We have studied the challenge of change for decades. We know the traps into which even very smart people fall. We know the steps that can assure group success. And we will show you what we have found.

Our method is showing, much more than telling, and showing with the method that has helped more people learn over the centuries than any other single technique: the fable.

Fables can be powerful because they take serious, confusing, and threatening subjects and make them clear and approachable. Fables can be memorable, unlike so much of the information that bombards us today and is forgotten tomorrow. They can stimulate thought, teach important lessons, and motivate anyone — young or old — to use those lessons. In our modern, high-tech world, we can easily forget this simple yet profound truth.

The fable that follows was inspired by John Kotter's award-winning research on how succesful change really happens. All of us encounter the basic issues in the story. Few of us encounter highly effective ways of dealing well with those issues.

If you know much about the setting in which we have placed our story — Antarctica — you'll see that life for our penguins is not exactly as you would find it on a National Geographic documentary. Fables are like that. If you think a fun story with illustrations must be for young children, you'll soon see this book is about real-life problems that frustrate nearly everyone in organizations.

For readers who would prefer to begin by learning about the history of this book, its intellectual underpinnings, the Eight Step change method, or exactly how this fable can help you succeed in an era of change, we have placed that material after the story on page 128. If that doesn't feel needed now, just find a comfortable chair and read on.


Our Iceberg Will Never Melt

Once upon a time a colony of penguins was living in the frozen Antarctic on an iceberg near what we call today Cape Washington.

The iceberg had been there for many, many years. It was surrounded by a sea rich in food. On its surface were huge walls of eternal snow that gave penguins shelter from dreadful winter storms.

As far back as any of the penguins could remember, they had always lived on that iceberg. "This is our home," they would tell you if you could ever find their world of ice and snow. They would also say, quite logically from their perspective, "and this will always be our home."

Where they lived, a waste of energy kills. Everyone in the colony knew they needed to huddle together to survive. So they had learned to depend on each other. They often behaved like a big family (which, of course, can be both good and bad).

The birds were truly beautiful. Called Emperor Penguins, they were the largest of seventeen types of Antarctic animals that seem perpetually to wear tuxedos.

Two hundred sixty-eight penguins lived in the colony. One of them was Fred.

Fred looked and acted much like the others. You would probably describe him as either "cute" or "dignified," unless you really dislike animals. But Fred was different from most penguins in one very important way.

Fred was unusually curious and observant.

Other penguins went hunting for creatures in the sea — quite necessary, since there was no other food in Antarctica. Fred fished less and studied the iceberg and the sea more.

Other penguins spent much of their time with friends and relatives. Fred was a good husband and father, but he socialized less than average. He frequently went off by himself to take notes on what he had observed.

You might think that Fred was an odd bird, perhaps the sort of penguin that others did not want to spend time with. But that wasn't really true. Fred was just doing what seemed right to him. As a result, he was becoming increasingly alarmed by what he saw.

Fred had a briefcase stuffed full of observations, ideas, and conclusions. (Yes, a briefcase. This is a fable.) The information was increasingly disturbing. The information was beginning to cry out:


The Iceberg Is Melting and Might Break Apart Soon!!

An iceberg that suddenly collapsed into many pieces would be a disaster for the penguins, especially if it occurred during the winter in a storm. Many of the older and younger birds would surely die. Who could say what all the consequences would be? Like all unthinkable events, there was no plan for how to deal with such a catastrophe.

Fred did not panic easily. But the more he studied his observations, the more he became unnerved.

Fred knew he had to do something. But he was in no position to make any pronouncements or dictate how others should act. He was not one of the leaders of the colony. He wasn't even a son, brother, or father of one of the leaders of the colony. And he had no track record as a credible iceberg forecaster.

Fred also remembered how fellow-penguin Harold had been treated when he once suggested that their home was becoming more fragile. When no one seemed interested, Harold tried to assemble some evidence. His efforts were greeted with:

"Harold, you really do worry too much. Have a squid, you'll feel better."

"Fragile?! Jump up and down Harold. Have fifty of us jump up and down at the same time. Does anything happen? Huh?"

"Your observations are fascinating Harold. But they can be interpreted in four very different ways. You see, if one makes the assumption ..."

Some birds said nothing, but they began to treat Harold differently. The change was subtle, but Fred had seen it. It was definitely not a change for the better.

Fred found himself feeling rather lonely.


What Do I Do Now?

The colony had a Leadership Council. It was also called the Group of Ten, led by the Head Penguin. (The teenagers had another name for the group, but that's another story.)

Alice was one of the ten bosses. She was a tough, practical bird who had a reputation for getting things done. She was also close to the colony, unlike a few of her peers who were more aloof. Actually all of their breed of penguins look a bit aloof, but they don't all behave that way.

Fred decided that Alice would be less likely to dismiss his story than other more senior penguins. So he went to see her. Alice being Alice, he did not have to schedule an appointment.

Fred told her of his studies and his conclusions. She listened carefully, even though, frankly, she wondered if Fred was having some sort of personal crisis.

But ... Alice being Alice, she did not ignore Fred. Instead, she said, skeptically, "Take me to the place that you think most clearly shows the problem."

That "place" was not on the upper surface of the iceberg, where the melting and its consequences were hard to see, but underneath and inside. Fred explained this to Alice. She listened, and not being the most patient of birds, said, "Fine, fine, fine. Let's go."

Penguins are vulnerable when they leap into the water because leopard seals and killer whales hide to catch careless birds. Without going into any unpleasant graphic detail, let's just say that you really don't want to be caught by a killer whale or leopard seal. So when Fred and Alice jumped into the sea, they were instinctively careful.

Below the surface, Fred pointed out fissures and other clear symptoms of deterioration caused by melting. Alice was amazed at how she had managed to ignore these signs.

Alice continued to follow Fred as he turned into a large hole at a sidewall of the iceberg. Through a canal a few meters wide, they swam deep into the heart of the ice, eventually reaching a spacious cave filled with water.

Alice tried to look as if she totally understood what she was seeing, but leadership was her specialty, not the science of icebergs. Fred saw the perplexed look. So when they returned to the surface, he explained.

To make a long story short —

Icebergs are not like ice cubes. The bergs can have cracks inside called canals. The canals can lead to large air bubbles called caves. If the ice melts sufficiently, cracks can be exposed to water, which would then pour into the canals and caves.

During a cold winter, the narrow canals filled with water can freeze quickly, trapping water inside the caves. But as the temperature goes lower and lower, the water in the caves will also freeze. Because a freezing liquid dramatically expands in volume, an iceberg could be broken into pieces.

After a few minutes, Alice began to see why Fred was so deeply concerned. The magnitude of the problem could be ...?

This was most definitely not good.

Alice was shaken, though she didn't show it. Instead, she asked Fred question after question.

"I need to think about what you have shown me," she told him, "and then quickly talk with a few of my fellow leaders." Her mind was already plotting away.

"I will need your assistance," she told Fred. "I need you to be prepared to help others see and feel the problem." After a short pause, she added, "And be prepared that some birds won't want to see any problem."

Alice bid Fred good-bye. Fred felt both better and worse.

Better — He was no longer the only penguin who saw the potential for disaster. He wasn't the only penguin who felt a sense of urgency to do something about the problem.

Worse — He did not yet see any solution. And he did not much like the way Alice had said "be prepared" and "some birds won't want to see any problem."

The awful Antarctic winter was only two months away.


Problem? What Problem?

During the next few days, Alice contacted all members of the Leadership Council, including Louis, the Head Penguin. She asked them to go on the journey she had taken with Fred. Most listened to her. But they were very skeptical. Was Alice having a personal problem, perhaps with her marriage?!

None of those with whom Alice spoke showed any enthusiasm about the idea of swimming into a big dark cave. A few Council members could not even find time to see Alice. They said that they were busy with other important matters. They were dealing with a complaint from a rather loud bird that another penguin was making faces behind his back (a somewhat confusing issue since penguins cannot make faces).

They were also debating whether their weekly meetings should last two or two and one-half hours, a hot issue for those who liked jabbering and those who did not.

Alice asked Louis, the Head Penguin, to invite Fred to the next Leadership Council meeting to present and defend his conclusions. "After what you have told me about him, I am certainly very interested in hearing what Fred has to say," the Head Penguin said — diplomatically.

Louis did not, however, schedule time for a presentation by this relatively unknown penguin who had never before spoken to the group of leaders. But Alice was insistent, reminding her boss that they had to take some risks, "which you have bravely done all your life." That was true, more or less, and Louis was flattered to hear Alice say so (even though her motives were pretty obvious).

The Head Penguin agreed to invite Fred. Alice did.

In preparation for his meeting with the leaders, Fred considered writing a speech in which he would give statistics about the shrinking size of their home, the canals, the caves filled with water, the number of fissures obviously caused by melting, and so on. But when he asked a few of the older members of the colony about the Group of Ten, he learned that:

• Two of the birds on the Leadership Council loved to debate the validity of any statistics. And they loved to debate for hours and hours and hours and hours. These two were the more vocal advocates lobbying for longer meetings.

• One of the Leadership Council members would usually fall asleep — or at least come awfully close — during a long presentation with statistics. His snoring could be disruptive.

• Another bird was very uncomfortable with numbers. He tried to hide his feelings, usually by nodding his head a great deal. All the head nodding tended to annoy some other members of the group, which could lead to bad moods and bickering.

• At least two other Council members made it pretty clear that they did not like to be TOLD much of anything. They saw it as their job to be doing the TELLING.

After much thought, Fred chose an approach to the upcoming meeting that was different from his original plan.

Fred constructed a model of their iceberg. It was four feet by five feet and made of real ice and snow. The construction was not easy for Fred (especially since he had no hands, fingers, and opposable thumbs).

When he was done, Fred knew it was not perfect. But Alice thought it was a very creative idea and definitely good enough to help the leaders begin to see the problem.

The night before the meeting, Fred and his friends moved the model to where the leadership team met, which, unfortunately, was on the highest mountain of the iceberg. Halfway up the hill, the grumbling began. "Remind me why I'm doing this" was one of the kinder comments from his friends.

If penguins could grunt and groan, there would have been plenty of both.

The next morning, the leaders were already standing around the model when Fred arrived. Some were engaged in a lively debate. Others looked mystified.

Alice introduced Fred to the group.

Louis started the meeting, as the Head Penguin always did. "Fred, we want to hear about your discovery." Fred bowed respectfully. He could sense openness from Louis and some members of the group. Others seemed neutral. A few made little effort to hide their skepticism.

Fred gathered his thoughts — and courage — and then told the story of his discovery. He explained the methods he had devised to study their home. He described how he had found the deterioration, the open canals, the big exposed cave full of water — all of which had to be caused by melting.

Constantly Fred used the model to orient his audience and illustrate his points. All but one of the Leadership Council penguins moved closer to the model.

When Fred removed the top half of the structure to show the big cave and explain its disastrous impact, you could have heard a snowflake falling on the ground.

When the demonstration was completed, there was silence.

Alice started the discussion by saying, "I saw all this with my own eyes. The cave full of water is huge. It's scary. I saw all the other signs of destruction that must be caused by the melting. We cannot ignore this anymore!"

A few penguins nodded.

One of the Leadership Council members was an older, heavyset bird named NoNo. NoNo was responsible for weather forecasting. There were two theories as to the origin of his name. One was that his great grandfather had been called NoNo. Another theory was that his first words as a baby penguin were not "Ma" or "Pa," but "No, No."

NoNo was accustomed to being blamed for being wrong in his weather forecasts, but this business about the iceberg melting was too much for him. He spoke up, barely able to control his emotions. "I have regularly reported to this group about my observations of the climate and its effect on our iceberg," he said. "As I have told you before, periods of melting during warm summers are common. During winter, everything returns to normal. What he saw, or thinks he saw, is nothing new. There is no reason to worry! Our iceberg is solid and strong, and can withstand such fluctuations!"

Each sentence from NoNo came out louder than the last. If penguins could become red faced, which they can't, he would have been red faced.

When NoNo saw that the support of some of the others was turning in his favor, he pointed to Fred and said dramatically:

"This junior bird says melting ice has opened that canal. But maybe it hasn't. He says the canal will freeze this winter and trap the water in a big cave. But maybe it wont! He says the water in the cave will freeze. But maybe it will not! He says freezing water always expands in volume. But maybe he's wrong! And even if all he says turns out to be true, is our iceberg really so fragile that freezing water in a cave can break it into dangerously small pieces? How do we know what he says is not justa theory? Wild speculation? Fearmongering?!!!"

NoNo paused, glared at the others, and threw what he hoped was a knock-out punch:

"Can he guarantee that his data and conclusions are 100percent accurate?"


Excerpted from Our Iceberg is Melting by John Kotter, Holger Rathgeber. Copyright © 2005 John Kotter and Holger Rathgeber. Excerpted by permission of St. Martin's Press.
All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.
Excerpts are provided by Dial-A-Book Inc. solely for the personal use of visitors to this web site.


Meet the Author

John P. Kotter, world-renowned expert on leadership, is the author of many books, including Leading Change and The Heart of Change. He is the Konosuke Matsushita Professor of Leadership, Emeritus at the Harvard Business School, and a graduate of MIT and Harvard. He is co-founder of Kotter International, a leadership organization that helps Global 5000 company leaders develop the skills to lead change. He and his wife Nancy live in Cambridge, Massachusetts.

Holger Rathgeber spent his early professional career in Asia. He has worked in industry since the early 1990's and is now with one of the leading medical technology companies, Bectom Dickinson. Raised in Frankfurt, Germany, Rathgeber currently resides in White Plains, New York.

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Our Iceberg Is Melting: Changing and Succeeding Under Any Conditions 4.1 out of 5 based on 0 ratings. 68 reviews.
tBunnyMan More than 1 year ago
The message and idea's behind this book are potent and important. However the presentation of the book is painful to digest. The focus of a "Leadership Fable" is to try and present important management concepts in a real world situation, also adding an amusing twist to the whole learning ordeal. I feel this book fails miserably at that. Judged as a work of fiction I would hesitate to use this for torture for risk of cruel & unusual punishment. It's obvious this book was written after having had read "The Very Hungry Caterpillar" and "The Giving Tree" to his child one too many times before bed. Every character is a cartoonish caracture with obscenely obtuse behavioral patterns. For example, the "brains" of the operation behaves more like an autistic child than an intelligent council member. Lencioni's books are far better at telling a story using real people in a way that doesn't incessantly insult the intelligence of the reader. I'd read this to my child when he is old enough but I was shocked this was required reading for my management training program.
Anonymous More than 1 year ago
As an educator, amidst the many changes, I found this extremely motivating and reconfirmed the fact that only working together with everyone on board can changes happen and be effective.
Robert Burton More than 1 year ago
great story to illustrate change in the workplace. excellent book
Kevinaom More than 1 year ago
Professor Kotter continues to amaze me at how clearly he articulates the need for change and the steps to execute change. This book tells the story in an innovative way by using a fable of sorts. "Create a shared desire / need for change", the "power of the quick win", "Don't be complacent and always have urgency" are just a few of the items brought to light in this book. The question we all must ask is that if this is such "common sense" (I hear that all the time in business) then why do so few companies do this (i.e., change) well? An example of a company which executed it at least once is IBM (move from hardware to services) but those types of examples are few and far between. The next question is even if you can pick a company that changed dramatically once, why do so few of those companies make it a "culture of change". In the IBM example, will their services model keep up with "cloud computing and software as a service (SaaS)? Probably will but again, even when companies get it right once they rarely get it right two three or four times. Of course we all know now that business IS the business of change. In a "copycat" economy, if you are going to stay in front and not get bogged down in a commodity style price war you have to keep changing. If nothing else, reading from Professor Kotter's books keeps your mind thinking of change.
Anonymous More than 1 year ago
It is a very good book to use in order to take a look at your organization or learning community. I am an educator and our department was given this book for our book study. It reads a little slow, but it gets you to take a good look at the issues by using penquins.
D-Style More than 1 year ago
Great book, kept you on you sit, did not won't to put it down.
tlhosig More than 1 year ago
Written as a fable this is a very quick read with a lot of information - read it twice for the impact of the lessons that are being taught. There are a number of personalities in the book who will seem familiar and that helps to make it "real". I used it for a presentation in a master's level leadership course and the Executive Director of a nonprofit I am involved with has used it to help the staff through some challenging times recently.
jwott More than 1 year ago
John Kotter has proven again that he knows how to take a complex subject like change and put it into an easily understandable tail.
jrsedivy More than 1 year ago
"Our Iceberg Is Melting" is a fable which deals with the subjects of change management, human behavior, and team building in similar form as "Who Moved My Cheese". Some interesting insights may be drawn concerning human behavior - specifically how people react to change, differing personalities, and the challenges that one may encounter when working in a small team environment. There are at least a couple disturbing techniques (at least in my opinion) that encourage crowd behavior and lessen independent thinking. Not my cup of tea but may be a good fit for someone seeking guidance in a corporate environment.
Bic47 More than 1 year ago
This book stresses the ability (and necessity) of changing one's functioning in one's life to changng circumstances in which one's finds him/herself. This adaptability is critical for one to maintain his/her lifestyle or place in the community, in business (owner or employee), or family (parent, child, sibling, etc). It is very worthwhile in that it presents coping behaviors one needs to incorporate in order to meet the challenges one may face on a daily (or otherwise) basis.
Jason_Ball More than 1 year ago
In the current economy, it's easy to feel as if things are slipping away from underneath your feet. For many industries, they probably are. Either way, we can all use a good wake up call for thinking about change, and taking a proactive approach at making things better. Our Iceberg is Melting does just that.

Another parable I strongly recommend is Squawk! - How to Stop Making Noise and Start Getting Results.
mike-v More than 1 year ago
So on a day when I was setting up the business section in the new store, hating life and my job in general, I saw this book sitting on the shelf. I read the title and thought to my self "Hey...MY iceberg is melting! In fact, it's already gone." I was so interested that, rather than wait until the store is open, I drove to the library after work and checked it out.

It's like 120 pages, with giant print, and full of pictures--you can read it in a long night easily. It's a story of a colony of fake penguins who discover their iceberg is melting and they have to do something about it. I was a little disappointed [hence the -1 star:] that the message is geared more towards large organizations than individuals, but the bottom line is almost the same.

I didn't even really need to read this book--I just had to see the title--to realize that my own personal "iceberg" was in danger of melting. It's helped me realize I need to keep looking for that next opportunity. And to think I never thought I would fall for one of these cheesy business books! :-)
M_L_Gooch_SPHR More than 1 year ago
My daughter gave me a copy of this book. As a corporate human resources director, she believed I would enjoy the subject. I can truly say that she underestimated the enjoyment I derived from these penguins.

This book is a must read for anyone that manages people with all of their quirks and baggage. While the book is largely common sense, it opens your eyes to various tools to stimulate discussion and engage in effective communication.

There is no better way to teach a topic than to build an interesting story around the topic. This empowers the subject in a way that straightforward narrative and lecture style can never achieve. Keep writing John Kotter. It is a great book. Michael L. Gooch
Guest More than 1 year ago
Kotter's book is unlike any business parable I've seen (except for one, I'll get to that in a minute). It uses animals (penguins on an iceberg) as a metaphor for the challenging environment in which corporations operate today and their resistance to organizational change. Unlike the over simplified WHO MOVED MY CHEESE, these animals have far more human characteristics that pose challenges like those you face in your work and they'll remind you of people you know. Hard to fully explain how it works so well, but, believe me, it works. Highly recommended. The only other book I've seen do this so well is SQUAWK!: HOW TO STOP MAKING NOISE AND START GETTING RESULTS, which uses a seagull manager to illustrate the problem managers are having these days with swooping in at the last minute, squawking up a storm and dumping orders riddled with formulaic advice upon their people. Highly recommended as well.
Guest More than 1 year ago
I have read John Kotter's previous work on leading change so I was curious as to whether his concepts could be effectively conveyed in fable form. To my delight, I discovered that Kotter put his own findings about the power of stories to work to create an engaging story that conveys his principles about organizational change more powerfully. By reading this book, my staff and colleagues remember the steps and continue to be guided by them as we transform our work group and help to transform our company. I highly recommend this book!
Anonymous More than 1 year ago
Made no sense to talk about a bunch of penquins on a melting iceberg. If someones ship is sinking, their job or business is failing, or any number of assorted persoal disasters is looming, just talk about it directly. What is the matter with people for heaven's sake? What's penquins got to do with it?
JDBrink More than 1 year ago
My first impression of this book was that the authors/publishers *really* wanted to be able to sell this as an expensive hardback, so they spread out the page count as much as possible.  And while this is no work of literature and its authors are definitely businessmen rather than poetic writers, I have to admit that I became more enamored with (hmm, that's way too strong a word, but I guess it'll do) the book as I went on.  I read/skimmed this entire thing in about an hour, and only because I was required to for a course at work.  And despite my early feelings as described above, the tale of the penguins and the purpose behind the "fable" grew on me.  It really is a nice way of illustrating the author's structure of integrating change, if it is a bit drawn out.  And it certainly keeps the reader's attention longer than an official business report of statistics would. Overall, an innovative and effective way to relay what might normally be a boring business book.  (Though it could really be a very thin paperback.)  3.5 stars.
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Nightstar can we talk?
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