Our Wildest Dreams: Women Making Money, Having Fun, Doing Good

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By 1995, almost half of the new business owners in America will be women. Their emerging voices are already starting to challenge our cherished notions about what business is and how it should be run. Not content to give their most productive years only to bump against the "glass ceiling" or work in megacorporations that consume every waking hour, women are leaving the Fortune 1000 in droves. They're voting with their feet, closing the door on corporate rigidity, and inventing their own companies in which they ...
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1st Edition, Fine-/Fine A less than 1/8" faint brown spot on fore-edge page ends, o.w. clean, tight & bright. NO ink names, bookplates, DJ tears etc. ISBN 0 88730 545 8 Price ... unclipped. Read more Show Less

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Overview

By 1995, almost half of the new business owners in America will be women. Their emerging voices are already starting to challenge our cherished notions about what business is and how it should be run. Not content to give their most productive years only to bump against the "glass ceiling" or work in megacorporations that consume every waking hour, women are leaving the Fortune 1000 in droves. They're voting with their feet, closing the door on corporate rigidity, and inventing their own companies in which they can as Godfrey puts it, "make money, have fun, and do good." Herself an entrepreneur, Godfrey talks about the special qualities (the "New Right Stuff") that women often bring to a business--qualities rarely recognized or fully appreciated. These include a head, heart, and hands policy, a comfort with connectedness, an appreciation of process and complexity, and an integrated vision of business and ethics. These aren't skills taught in business schools, but are resources lodged deep in the human psyche. They color the voices of women entrepreneurs from around the country who speak out in this book, with stories that resound with hope and energy, daring, and sheer exhilaration. Listen carefully--these are the voices of new leaders who are transforming the business landscape. At a time when corporate wisdom all springs from a male perspective, from the Japanese to The One Minute Manager, from Tom Peters to the Tao, Our Wildest Dreams is genuinely in a class by itself. The exciting possibility of a new way of doing business--not just women's business, but everyone's--is emerging from a never-before-tapped source. And that source, whether we realize it or not, is changing the shape of business in America.
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Editorial Reviews

Publishers Weekly - Publisher's Weekly
Many of the three million businesses owned or headed by women actually owe their financial health to such apparent disadvantages as their lack of ready money and inability to leverage, asserts entrepreneur Godfrey in this persuasive feminist survey of a little-explored topic. The author identifies a winning combination of ``head, heart and hands'' common to the hundreds of women of varying ages and ethnic, social and educational backgrounds she interviewed, all of whom have fun heading firms. They range from the founder of an intercoastal trucking business to the African American head of a public relations agency catering to celebrities and Fortune 500 clients. The women focus not on the bottom line, but on long-term vision and balance, inspiring and fully utilizing their associates' special resources--not necessarily gender-related, the author stresses. The very nature of business is changing, Godfrey declares, as women take charge of an increasing number of companies: ``Integrating profit and meaning is the new imperative.'' Full of concrete advice, the book deserves a wide audience among women seeking to start their own businesses as well as men who wish to escape the stratified corporate environment. (Apr.)
Library Journal
By the year 2000, it is projected that 50 percent of all U.S. businesses will be women-owned. These two timely titles reflect this dramatic trend. The Woman Entrepreneur features profiles of a cross-section of women entrepreneurs. Their stories are mesmerizing, offering sound practical advice as well as inspiration. The 34th profile, that of the authors, successful entrepreneurs themselves, is particularly interesting. The book is rounded out with a brief history and statistical analysis of women entrepreneurs, as well as a resource directory for those interested in starting a business. Our Wildest Dreams focuses on the process of ``growing a business,'' and how that process differs for women. Godfrey, herself a founder of several companies, challenges the traditional ways of doing business and describes the special qualities women bring to business as the new ``right stuff.'' She delineates the barriers women still encounter, such as limited access to capital, and suggests how to overcome or compensate for them. Going even further, Godfrey proposes a national agenda for women, including expanded access to federal contracts. A chapter of real-life stories of successful businesswomen is a highlight, and the book concludes with a section on resources for prospective women entrepreneurs. While both titles are recommended for all business collections, The Woman Entrepreneur is well organized, clearly presented, and polished--a pleasure to read. Our Wildest Dreams goes into greater depth about the unique contributions of women to business. However, the excess verbiage, cliches, and tendency to ramble detract from the message.-- Nancy Myers, Univ. of South Dakota Lib., Vermillion
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Product Details

  • ISBN-13: 9780887305450
  • Publisher: HarperCollins Publishers
  • Publication date: 5/1/1992
  • Edition description: 1st ed
  • Pages: 224

Table of Contents

Foreword
Preface: It Began Like This
Acknowledgments
Introduction
I New Visions 1
1 The (New) Right Stuff 3
A Postscript for Men after Reading Chapter One 41
2 New Ways/New Rules 46
3 Success: If Not Wealth and Fame, What? 72
4 Time for Fun 83
II Dream Builders 105
5 Ordinary Women 107
6 Voices 145
III The View Ahead 207
7 Tsunami 209
IV Resources: In Lieu of a Mentor 229
Appendix A Before You Write a Business Plan 231
Appendix B Books and Organizations 234
Appendix C More Stories from Entrepreneurial Women 236
Afterword 237
Notes 239
Index 242
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