Out of Nowhere: The Inside Story of How Nike Marketed The Culture of Running

by Geoff Hollister

Overview

This book provides a compelling insider's account of how Nike became the world's largest sports and fitness company. It includes a dedicated mailing and e-mail campaign to targeted sports interest media & organizations. How does a young boy from a small Oregon town get swept up in the politics of his chosen sport and become an integral part of possibly the most influential sports company of all time - Nike. Nike began with a handshake and a few hundred dollars passed between Phil Knight and legendary track coach Bill Bowerman more than 35 years ago - and since then it has grown into the world's largest sports and fitness company. "Out of Nowhere" provides an unrivalled glimpse into the first 33 years of Nike - from its humble beginnings to its modern guise as a global giant - and takes readers on a rollercoaster ride through all of the company's successes and failures.

Product Details

ISBN-13:	9781841265179
Publisher:	Meyer Meyer Sport
Publication date:	04/28/2008
Sold by:	Barnes & Noble
Format:	eBook
File size:	16 MB
Note:	This product may take a few minutes to download.

About the Author

Geoff Hollister worked for the Nike company for 33 years, before his retirement in 2001, where he not only designed a number of products but also became one of the company's most respected historians.