Outcome-Based Marketing New Rules for Marketing on the Web

Overview

With the support of illustrations, examples, case studies and downloadable resources and tools, learn how to zero in on your online marketing goals, choose the best marketing tactics, and integrate timeless and new media techniques and more— and how to immediately implement them. From developing compelling content and discovering where to reach prospects on the web to leveraging social media and turning potential clients into paying customers, this action-packed guide covers it ...

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Outcome-Based Marketing: New Rules for Marketing on the Web

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Overview

With the support of illustrations, examples, case studies and downloadable resources and tools, learn how to zero in on your online marketing goals, choose the best marketing tactics, and integrate timeless and new media techniques and more— and how to immediately implement them. From developing compelling content and discovering where to reach prospects on the web to leveraging social media and turning potential clients into paying customers, this action-packed guide covers it all.

Leavy also takes you beyond your online efforts, and discloses the top business and marketing components that should be tracked and identifies common issues and solutions that most businesses face while implementing their online marketing plans.

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Editorial Reviews

From the Publisher

“John Leavy’s masterful Outcome-Based Marketing is the most complete and accurate guide I’ve
ever read about succeeding on the Internet without making silly and common errors.
I simply cannot imagine finding the pot of gold offered online without John’s superb information serving as your compass and guide.”
—Jay Conrad Levinson, The Father of Guerrilla Marketing, Author, Guerrilla Marketing series

“By the time you get down to chapters 20-ish through 25 or so, you’ll have to cancel your cable subscription. Leavy has you doing a ton of stuff that is going to blow your business up, whether you’re still working for The Man, or whether you’re going to do this for yourself.”
—Chris Brogan, President of Human Business Works and co-author of New York Times bestseller Trust Agents

“Outcome-Based Marketing is the breakthrough book on how to sell more, faster and easier, on the internet, against any competition.”
—Brian Tracy, Author, The Psychology Of Selling

“It’s not often you read a book that is focused on results. Too often, marketing, communication, and everything in between is seen as an expense. But John Leavy’s tools help you take your efforts
from the expense line on your P&L to the investment line on your balance sheet. It’s a must-read for anyone using the web to grow their business.”
—Gini Dietrich, Chief Executive Officer of Arment Dietrich, Inc., and author, Spin Sucks

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Product Details

  • ISBN-13: 9781599184180
  • Publisher: Entrepreneur Press
  • Publication date: 4/14/2011
  • Edition number: 1
  • Pages: 360
  • Product dimensions: 5.90 (w) x 8.90 (h) x 0.90 (d)

Meet the Author

John D. Leavy is the founder of InPlainSite Marketing, www.inplainsitemarketing.com, a leading internet presence management firm, where he specializes in developing strategies related to strategic marketing, pay-per-click advertising, social media, web design, and search engine optimization.

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Table of Contents

Foreword by Chris Brogan; Introduction; Part I: Build a Strong Web Presence; Part II; How to Be Found in All the Right Places on the Web; Part III: Being Social on the Web; Part IV: Generating Closeable Opportunities; Part V: Leaving No Stone Unturned; Acknowledgements; About the Author; Index

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