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Outrageous Advertising That's Outrageously Successful: Created for the 99% of Small Business Owners Who Are Dissatisfied with the Results They Get

Overview

When a sprinkler malfunctioned at a Baltimore menswear store, three inches of water sat on the floor and much of the merchandise was wet. The owner, the author of this book, could have done the normal thing and sell the wet merchandise to a Jobber?a business that buys damaged goods in bulk for cheap. Instead, he did the OUTRAGEOUS thing?he advertised in a very OUTRAGEOUS way which resulted in receiving much more than he would have received from the Jobber. It was easy.

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Outrageous Advertising That's Outrageously Successful: Created for the 99% of Small Business Owners Who Are Dissatisfied with the Results They Get

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Overview

When a sprinkler malfunctioned at a Baltimore menswear store, three inches of water sat on the floor and much of the merchandise was wet. The owner, the author of this book, could have done the normal thing and sell the wet merchandise to a Jobber—a business that buys damaged goods in bulk for cheap. Instead, he did the OUTRAGEOUS thing—he advertised in a very OUTRAGEOUS way which resulted in receiving much more than he would have received from the Jobber. It was easy.

Here is an OUTRAGEOUS idea—it's easy to make a lot of money from advertising. That's right, easy money! This book, OUTRAGEOUS ADVERTISING THAT'S OUTRAGEOUSLY SUCCESSFUL, explains in certain terms how to advertise and make money.

Rich with examples and stories showing exactly how to implement a successful OUTRAGEOUS program, this book cracks the code on getting a return on your advertising dollars—an OUTRAGEOUS return!

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Editorial Reviews

From the Publisher
"I'm disappointed with & dislike this book. I am disappointed Bill has packed it so full & given away so much for such a small, token price & I unsuccessfully argued for stripping it back when I reviewed the manuscript. As is, this should be a $1,000 or $2,000 info-product sold as a kit of resources, not a book sold for the price of a Starbuck." — Dan Kennedy "Author, Speaker, Consultant Dankennedy.com"
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Product Details

  • ISBN-13: 9780982379301
  • Publisher: Morgan James Publishing
  • Publication date: 5/1/2009
  • Pages: 313
  • Sales rank: 830,183
  • Product dimensions: 5.90 (w) x 9.00 (h) x 1.00 (d)

Meet the Author

A regular contributor to "McSweeney's" and host of the popular Moth StorySLAM in New York, Dan Kennedy is the author of the widely acclaimed "Loser Goes First".

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Sort by: Showing all of 6 Customer Reviews
  • Posted October 11, 2009

    more from this reviewer

    I Also Recommend:

    Don't buy this book unless...

    ...you want to make a lot of money. And especially don't buy this book if you are a photographer in the Houston, Texas area! As a former Glazer-Kennedy Insider's Circle member, I've known much of this stuff before. But I bought the book because I don't think you can ever have enough solid marketing information. Bill Glazer's marketing is insanely outrageous. Again, if you're a photographer in the Houston area: this book stinks! Don't buy it! Hehehehe. http://www.photographybyski.com

    Was this review helpful? Yes  No   Report this review
  • Posted August 26, 2009

    Outrageous advertising made fun and easy for any business!

    This book helped me understand how easy marketing can really be. I have no formal training and thought businesses had to hire expensive marketing companies to get results-not so! I think the best thing is that this book has a step by step checklist to follow which kept me from procrastinating! I have had excellent results in my animal hospitals and shelters from being "outrageous". More homes for animals and better client acceptance of our pet care.
    The list of best headlines in the back is fantastic-I reworked them to be appropriate for my businesses and saved alot of time.
    This book is helpful and fun for any business-gave a copy to my friend who owns a restaurant. Well worth the time and money.

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  • Anonymous

    Posted December 2, 2009

    No text was provided for this review.

  • Anonymous

    Posted October 15, 2009

    No text was provided for this review.

  • Anonymous

    Posted September 21, 2010

    No text was provided for this review.

  • Anonymous

    Posted October 10, 2009

    No text was provided for this review.

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