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Outside Money: Soft Money and Issue Advocacy in the 1998 Congressional Elections
     

Outside Money: Soft Money and Issue Advocacy in the 1998 Congressional Elections

by David B. Magleby
 
What do you do if you're running for office and all of a sudden, a flood of campaign attack ads inundates you from sources unknown, unregulated, and with seemingly unlimited funding? Even supportive ads from such sources of "outside money" can be problematic, as several Republican congressional candidates discovered the hard way during the "Operation Breakout" party

Overview

What do you do if you're running for office and all of a sudden, a flood of campaign attack ads inundates you from sources unknown, unregulated, and with seemingly unlimited funding? Even supportive ads from such sources of "outside money" can be problematic, as several Republican congressional candidates discovered the hard way during the "Operation Breakout" party soft money campaign against President Clinton during the 1998 election. Outside Money describes the nature and effect of such phenomena using information based on field research in 16 competitive congressional races, elite interviews with candidates and funders, and a network of campaign consultants and professional staffers. Offering the first systematic examination of the full range of campaign communications by interest groups (from direct mail to Internet) along with its analysis of soft money strategies and effects, Outside Money illustrates the shift to the "ground war" by parties and groups in 1998 and the relative success of issue-oriented Democratic strategies compared to character attacks by the Republicans. Election year 2000 is certain to contribute its own chapter to this story of the power of outside money in campaigns, and the challenge to electoral democracy it poses.

Author Biography: David B. Magleby is Distinguished Professor of Political Science at Brigham Young University.

Editorial Reviews

American Review Of Politics
Magleby and his colleagues have provided political scientists with an important glimpse into the broader scope of campaign activities that are often ignored in our explanations of electoral outcomes. He also convincingly argues that this development has implications for our representational system that are worth our attention.
Choice
This edited volume provides insightful, in-depth analyses of seven competitive congressional races. Recommended at all levels.
Ron Faucheux
David Magleby has done a superlative job looking into the matter of outside money in political campaigns.
Thomas E. Mann
Outside Money challenges the candidate-centered and media-focused perspective on congressional elections and raises troubling questions about the adequacy of campaing communication and the robustness of democratic accountability.
Norman Ornstein
Outside Money provides the first systematic analysis, using case studies, of a hugely significant and deeply troubling trend in American elections. It is a first-rate piece of work.
James A. Thurber
An important and unique contribution to our knowledge of American elections. It should be read by anyone interested in campaigns and elections, interest group politics, and media and politics generally.
Lily Eskelsen
Candidates, like myself, who have been involved with soft dollar contributions, find them a double-edged sword. Every one of those candidates will tell you where interest group electioneering really helped them and they were grateful for it, and where they wanted to slap those people sill and tell them to get out of their campaign. There is a real problem, in some cases, of being out of control of your own campaign. Do we let the tail wag the dog? That's a terrible situation for a candidate to face, and this book describes it perfectly.
Brooks Jackson
Call this investigative scholarship. Professor Magleby's research shines a light into the dark corners of American politics, revealing ways that interest groups spend millions to influence elections, often out of public view.
CHOICE
This edited volume provides insightful, in-depth analyses of seven competitive congressional races. Recommended at all levels.
American Review of Politics
Magleby and his colleagues have provided political scientists with an important glimpse into the broader scope of campaign activities that are often ignored in our explanations of electoral outcomes. He also convincingly argues that this development has implications for our representational system that are worth our attention.

Product Details

ISBN-13:
9780742500426
Publisher:
Rowman & Littlefield Publishers, Inc.
Publication date:
02/28/2000
Pages:
256
Product dimensions:
6.06(w) x 9.22(h) x 0.74(d)

What People are Saying About This

Norman Ornstein
Outside Money provides the first systematic analysis, using case studies, of a hugely significant and deeply troubling trend in American elections. It is a first-rate piece of work.
Norman Ornstein
Ron Facheux
David Magleby has done a superlative job looking into the superlative job looking into the matter of outside money in political campaigns.
Ron Facheux, Editor-in-chief
Brooks Jackson
Call this investigative scholarship. Professor Magleby's research shines a light into the dark corners of American politics, revealing ways that interest groups spend millions to influence elections, often out of public view.
Brooks Jackson
Lily Eskelsen
Candidates, like myself, who have been involved with soft dollar contributions, find them a double-edged sword. Every one of those candidates will tell you where interest group electioneering really helped them and they were grateful for it, and where they wanted to slap those people sill and tell them to get out of their campaign. There is a real problem, in some cases, of being out of control of your own campaign. Do we let the tail wag the dog? That's a terrible situation for a candidate to face, and this book describes it perfectly.
Lily Eskelsen
Thomas E. Mann
Outside Money challenges the candidate-centered and media-focused perspective on congressional elections and raises troubling questions about the adequacy of campaing communication and the robustness of democratic accountability.
Thomas E. Mann
James A. Thurber
An important and unique contribution to our knowledge of American elections. It should be read by anyone interested in campaigns and elections, interest group politics, and media and politics generally.
James A. Thurber

Meet the Author

David B. Magleby is Distinguished Professor of Political Science at Brigham Young University.

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