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Outsmart the MBA Clones: The Alternative Guide to Competitive Strategy, Marketing, and Branding
     

Outsmart the MBA Clones: The Alternative Guide to Competitive Strategy, Marketing, and Branding

by Dr. Dan Herman
 

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In today's intensely competitive consumer marketplace most companies would love to be successful, adored by their customers, and not imitated by their competitors. A private monopoly would be nice, but it isn't easy.

In his provocative book, Outsmart the MBA Clones: The Alternative guide to Competitive Strategy, Marketing, and Branding, Dr. Dan Herman reveals

Overview

In today's intensely competitive consumer marketplace most companies would love to be successful, adored by their customers, and not imitated by their competitors. A private monopoly would be nice, but it isn't easy.

In his provocative book, Outsmart the MBA Clones: The Alternative guide to Competitive Strategy, Marketing, and Branding, Dr. Dan Herman reveals the secrets to establishing what he calls an "unfair advantage."

Herman maintains that despite the apparent diversity among MBA programs, they produce executives who think and act in a similar and predictable manner. This undermines the competitiveness of their companies and provides a strategic advantage to those who recognize these biases and think differently.

Outsmart the MBA Clones provides a set of new concepts and a tool kit unlike anything taught in MBA schools. The ambitious promise of this book is to help managers create business strategies that will succeed and yet amazingly will not be copied by the competition.

Steve Yastrow, author of We: The Ideal Customer Relationship says, "Outsmart the MBA Clones is filled with powerful insights, appearing one after the other, that will have you thinking, 'Hey, I never thought of it that way.' Herman challenges long-held beliefs about strategy, competitive advantage, marketing, customer segmentation, differentiation, and branding."

"The only thing scarier than your competition already reading this book is how they will be applying it in the market that could have been yours," says Ray Podder of Grow, a premier brand consulting firm based in California.

Product Details

BN ID:
2940012234933
Publisher:
Paramount Market Publishing, Inc.
Publication date:
03/02/2011
Sold by:
Barnes & Noble
Format:
NOOK Book
File size:
621 KB

Meet the Author

Dr. Dan Herman is an Advantagizer, a globally renowned expert in identifying growth opportunities and creating competitive advantages for companies and for brands. He integrates winning competitive strategies with profitable business models and psychologically powerful branding. Dr. Herman is the co-owner and CEO of Competitive Advantages Ltd. Together with his highly trained team he serves worldwide clients ranging from local mid-sized companies to Fortune Global 500 corporations. Competitive Advantages often partners with local consulting companies in carrying out large scale projects.
In conjunction with his consulting practice, Dr. Herman is a conference speaker, seminar leader, workshop moderator, and is frequently interviewed by the media.
Dr. Herman is the author of two books in Hebrew, Achieving an Unfair Advantage: Winning Strategic Management in a World of MBA Clones and The Brand Builder’s Guide. His book in Russian, Birth of a Brand, was published recently by Geleos and a collection of his articles, “I Want to Be a Brand,” was published in Turkey by Alteo. Two other books in English, Think Short! Short-Term Brands’ Success and the Creation of Marketing Hits and Just-on-Desire Branding will be published in the near future throughout the world. He has also authored numerous articles, textbook chapters, and e-books.
Dan is a devoted fan of gourmet food (in particular French, Italian, and Japanese cuisines), of fine wine, and of high quality alcoholic beverages (which he consumes moderately). He enjoys a good cigar every now and then, private dance parties, humor, world travel, and getting acquainted with people of varied cultures and lifestyles. He is a great lover of music (in particular classical, opera, jazz, and blues), modern dance, the cinema, storytelling, design, and architecture, as well as fine arts of all sorts. Dan writes poetry and draws, mainly with coal and lead. He is a qualified personal coach for the attainment of life goals and also a certified masseur.
Some of his major interests include: strategic thinking, the psychology of the intangible aspects of our reality, and altered states of consciousness (hypnosis and other trance states, interpretations of reality, imagination, positive illusions, fantasies, and emotions).

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