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Posted June 8, 2010
Dan Herman's book is not really about M.B.A.s; it's just badly titled. Actually, his subject is the continuing power of product differentiation, and he is challenging how marketers conceptualize their work. He explains how to "electrify" consumers by developing innovative products and services that your "M.B.A.-clone" competitors are reluctant to imitate, thereby handing you a monopoly. Herman comes out swinging as a bold strategist, but because his thinking is both nuanced and complex, his book is sometimes difficult to follow. Still, getAbstract considers it a useful text in marketing strategy and recommends it to marketers of all stripes. Even if you decide not to follow Herman's logic down all its paths, you can harness his clever ideas and out-market all those M.B.A. clones.
To learn more about this book, check out the following web page: https://www.getabstract.com/summary/10099/outsmart-the-mba-clones.html
Posted January 30, 2008
The current business world is sadly characterized by a growing compliance toward repetitions and resemblances, symbolized by a strange worship to best practices imitation and to a saintly adjustment to irrelevant institutionalized ranking. With its outstanding 'outsmart MBA clones' Dr. Herman succeeds to catapult us away from the world of strategic and educational duplications to a rare oasis of creativity and innovative thinking. More, the author proposes new strategic tools and an innovative approach to deal successfully with the changing needs of modern organizations. While reading this book, I finally found an accurate response to the following reality: 'university doesn't create stupid students it just develops them'.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.