Outthink the Competition: How a New Generation of Strategists Sees Options Others Ignore

Outthink the Competition: How a New Generation of Strategists Sees Options Others Ignore

5.0 1
by Kaihan Krippendorff
     
 

View All Available Formats & Editions

Forge unexpected pathways to win strategic advantage

In business, you can face disruption in one of two ways. Like most people—and most companies—you can fall back on tried-and-true rules. They've always worked in the past, and you hope they'll work for you again. Or, you can recognize that the game has changed, and look beyond your current

…  See more details below

Overview

Forge unexpected pathways to win strategic advantage

In business, you can face disruption in one of two ways. Like most people—and most companies—you can fall back on tried-and-true rules. They've always worked in the past, and you hope they'll work for you again. Or, you can recognize that the game has changed, and look beyond your current playbook to create an entirely new strategic reality.

If you pick the second option, then you are ready to Outthink the Competition. Written by business strategist and popular Fast Company blogger Kaihan Krippendorff, this groundbreaking guide identifies and appeals to a new generation of "outthinker" entrepreneurs and business leaders. These innovators succeed in today's breakneck business environment by spotting overlooked opportunities, leveraging underutilized resources, and seizing asymmetric advantages.

Outthinkers beat their rivals not by being bigger or stronger, but by producing breakthroughs. Outthink the Competition gives you and your team a proven system to harness this strategic creativity, and presents stories of outthinker companies that are successfully reshaping their industries, including Apple, Google, Rosetta Stone, Tesla Motors, and many more. You'll discover how you can:

  • Understand the nature and potential of today's business revolution

  • Force your competition into two-front battles that give you the high ground

  • Develop the Five Habits of the Outthinker

  • Construct a true Outthinker culture

  • Apply the Outthinker Process for game-changing ideas

  • Incorporate systems thinking and cognitive science principles into your approach

  • And more!

If you want to win a strategic contest, don't let your opponents set the terms. Instead, Outthink the Competition and make the unexpected choices that will leave the competition disoriented and you moving ahead to master the next challenge.

Read More

Product Details

ISBN-13:
9781118105085
Publisher:
Wiley
Publication date:
12/20/2011
Pages:
256
Sales rank:
768,865
Product dimensions:
6.24(w) x 9.22(h) x 0.90(d)

Related Subjects

Meet the Author

Kaihan Krippendorff is is a business strategist, author, and investor. A former consultant with McKinsey & Co., Kaihan works globally with ambitious large and medium-sized corporations, including Microsoft, L'Oreal, and Johnson & Johnson, teaching executives and entrepreneurs how to unleash their strategic creativity to raise their organization's performance. Kaihan also blogs for FastCompany.com, is an active public speaker, and is regularly featured in key business media outlets. His previous books include The Art of the Advantage, Hide a Dagger Behind A Smile, and The Way of Innovation. Learn more at www.kaihan.net.

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >

Outthink the Competition: How a New Generation of Strategists Sees Options Others Ignore 5 out of 5 based on 0 ratings. 1 reviews.
Anonymous More than 1 year ago
Even if you don't think ancient Chinese observations on war strategy are applicable in modern business, you will still find this an amazing, thought-provoking book. If you're more open to seeing strategy beyond the typical 2x2 matrix, you will find this an eye-opening book that will forever change how you approach strategic thinking.