Overcoming Survey Research Problems: New Directions for Institutional Research / Edition 1

Paperback (Print)
Used and New from Other Sellers
Used and New from Other Sellers
from $10.99
Usually ships in 1-2 business days
(Save 62%)
Other sellers (Paperback)
  • All (6) from $10.99   
  • New (1) from $70.88   
  • Used (5) from $10.99   
Sort by
Page 1 of 1
Showing All
Note: Marketplace items are not eligible for any BN.com coupons and promotions
Seller since 2008

Feedback rating:



New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.


Ships from: Chicago, IL

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
Page 1 of 1
Showing All
Sort by

More About This Textbook


Paper and electronic surveys of students and faculty have become increasingly popular in higher education research and are now used in almost all facets of assessment and planning. Yet as the demand for survey research has increased, survey response rates have been falling. Low response rates are problematic because they can call into question the validity of the results, as well as increase survey administration costs.

This volume examines an array of survey research problems and best practices, with the aim of providing readers with ways to increase response rates while controlling costs. Many institutional researchers face additional demands such as administering multiple surveys over time, or administering surveys on sensitive subjects such as student alcohol or drug use. New technologies for survey administration also provide many different options. This volume discusses these issues in terms of the survey research literature as well as the experiences of practitioners in the field.

This is the 121st volume of the higher education quarterly journal New Directions for Institutional Research.

Read More Show Less

Product Details

Table of Contents

EDITOR’S NOTES (Stephen R. Porter).

1. Raising Response Rates: What Works? (Stephen R. Porter)
This chapter discusses the theoretical literature on why people choose to respond to a survey and then reviews the latest empirical research on how survey administration and characteristics of a survey affect response rates.

2. Web Surveys: Best Practices (Paul D. Umbach)
Research professionals are beginning to recognize the benefits of conducting their surveys over the Web, but they often have not considered the best method for soliciting responses. This chapter summarizes the most recent literature on the best practices of Web survey implementation and offers practical advice for researchers.

3. Conducting Surveys on Sensitive Topics (John H. Pryor)
Many institutions are surveying students about sensitive topics such as alcohol and drug use, sexual behavior, and academic dishonesty. Yet these can be some of the most difficult surveys to administer successfully, given reluctance on the part of respondents both to participate and to provide truthful answers. An experienced practitioner of surveys on these topics describes the literature in this area and his own experience in conducting these surveys.

4. Understanding the Effect of Prizes on Response Rates (Stephen R. Porter, Michael E. Whitcomb)
Offering a prize for survey participation is a common method to raise response rates in student surveys. This chapter describes the results of a study that the authors conducted to test the impact of prizes on response rates in a survey of high school students.

5. Multiple Surveys of Students and Survey Fatigue (Stephen R. Porter, Michael E. Whitcomb, William H. Weitzer)
As the use of student surveys grows in assessment and institutional research, institutional researchers must deal with the impact of multiple surveys on response rates. This chapter reviews the literature on survey fatigue and summarizes a research project that indicates that administering multiple surveys in one academic year can significantly suppress response rates in later surveys.

6. Conducting Longitudinal Studies (Karen W. Bauer)
Longitudinal studies have become more common in higher education because of an increased emphasis on assessment. Multiple contacts with students require different survey administration techniques than those used for simple one-shot surveys. Experienced practitioners of longitudinal surveys will relate the literature and their own experience in conducting successful longitudinal surveys.

7. Pros and Cons of Paper and Electronic Surveys (Stephen R. Porter)
As new survey technologies emerge, researchers can be quick to adopt them without understanding the consequences. This chapter describes the different types of paper and electronic surveys currently available and their costs and benefits in terms of equipment and printing costs, demands on staff time, and ease of use.


Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star


4 Star


3 Star


2 Star


1 Star


Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation


  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)