Overcoming the Digital Divide: How to use Social Media and Digital tools to reinvent yourself and your careerby Shelly Palmer, Mike Raffensperger
Get the digital life and work skills you need: Learn to think like a digital native. Use Social Networks to build your personal brand. Take control of your
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If you are thinking of starting your own business, working from home, becoming a consultant or just defending and keeping your job in this new, increasingly digital world, this is the place to start.
Get the digital life and work skills you need: Learn to think like a digital native. Use Social Networks to build your personal brand. Take control of your online reputation. Create and control your online presence. What apps do you really need to run your personal life and business? Create your own email blasts and digital marketing tools. Harness the power of your digital calendar, email and contact management software.
Meet the Author
Shelly Palmer is the host of NBC Universal‘s Live Digital with Shelly Palmer, a weekly half-hour television show about living and working in a digital world. He is Fox 5 New York‘s On-air Tech Expert (WNYW-TV) and the host of Fox Television’s, Shelly Palmer Digital Living. He also hosts United Stations Radio Network‘s, MediaBytes, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and the President of the National Academy of Television Arts & Sciences, NY (the organization that bestows the coveted Emmy® Awards). Palmer is the author of Television Disrupted: The Transition from Network to Networked TV 2nd Edition (York House Press, 2008) the seminal book about the technological, economic, and sociological forces that are changing everything. For more information, visit shellypalmer.com.
Mike Raffensperger serves as the Vice President of Strategy and Creative Development for Magnet Media, a New York-based digital production and marketing firm. He is a speaker on topics of branded entertainment, online marketing, and digital programming. His work has appeared on the Huffington Post , MSNBC.com, ReadWriteWeb, CMO.com, ProBlogger and Zoom In Online. He is co-author of "Digital Media for Business".
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