Overpromise and Overdeliver (Revised Edition): How to Design and Deliver Extraordinary Customer Experiences

Overpromise and Overdeliver (Revised Edition): How to Design and Deliver Extraordinary Customer Experiences

by Rick Barrera
     
 

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The Wall Street Journal and BusinessWeek bestseller-fully revised and updated

The old cliché is that smart companies underpromise and overdeliver. But in today's crowded market, underpromising is a ticket to oblivion.

Companies like American Girl, Best Buy, and Apple came out of nowhere to dominate their markets. How did they…  See more details below

Overview

The Wall Street Journal and BusinessWeek bestseller-fully revised and updated

The old cliché is that smart companies underpromise and overdeliver. But in today's crowded market, underpromising is a ticket to oblivion.

Companies like American Girl, Best Buy, and Apple came out of nowhere to dominate their markets. How did they scoop their bigger and wealthier competition? It wasn't through a fat marketing budget. It was because they made, and kept, dangerously ambitious promises. In fact, they overpromised to lure customers in-and then overdelivered to keep them.

Rick Barrera shows how to make sure that every point of contact between your company and its customers is well executed and fulfills an over-the-top brand promise, to drive word of mouth and rapid growth.

Product Details

ISBN-13:
9781101046432
Publisher:
Penguin Publishing Group
Publication date:
04/30/2009
Sold by:
Penguin Group
Format:
NOOK Book
Pages:
240
File size:
318 KB
Age Range:
18 Years

Meet the Author

Rick Barrera is the president of Rick Barrera and Associates, a consulting company that designs and executes differentiating marketing strategies. An in-demand professional speaker, he is also the coauthor of Collaborative Selling and Non-Manipulative Selling.

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