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Posted October 18, 2007
Own It explains how entrepreneurs can really 'own' their markets, giving them the competitive opportunity to compete with established businesses. The explanations are clear, the examples quite helpful, and the approach clear and interesting. Many books have tried to explain innovation and entrepreneurship since Peter Drucker, but Own It seems to be the first to make a significant contribution. Most of us treat copyrights and trademarks as add-ons, but Garon explains how to build exclusivity and relevance so that start-up businesses really have a chance to succeed.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.