One of the most charismatic, popular, and talented snowboarders in the world,...Todd Richards, tells the story of his life as a skateboarder-turned-world-class-snowboarder and of the sport that in less than ten years has gone from underground to the forefront of the Olympics.
Todd Richards is one of the biggest names in pro snowboarding, and he is one of the hardest working pro snowboarders. At age 33 he is still pushing himself and helping to progress the sport. In the late 80s, snowboarders were seen by ski areas as skatepunks and "knuckle-draggers" and were banned from most mountains. But in just a few years, as the sport rapidly gained popularity among Generations X and Y, ski areas and resorts across North America began welcoming snowboarders. In 1994 snowboarding was an exhibition sport at the Winter Olympics in Lillehammer, Norway, since then it has become one of the most popular sports in the Olympics. Todd Richards was there through it all, and as he tells his story, he shares the history of his sport.
Todd was raised in Worcester, Massachusetts. He skied every winter, but enjoyed eating French fries in the lodge more than anything else. He was a skateboarder, so when he saw an ad for a snowboard in the back of a skateboarding magazine in 1987, he decided to buy one and give it a try on a snowy hill at the local golf course. He hated it. The equipment was terrible, and he hated being wet and cold from falling. Two years later, he went to the University of New Hampshire, and decided to give snowboarding the college try. The equipment had improved greatly, and soon Todd's snowboarding did too. After 2 years of college, he left the University and wrote his resume. His objective: "To become the most recognized freestyle snowboarder in the world." It worked. Now, his image is on PlayStation games, plastic toys, and countless magazines. He's won world championships and X Games medals. He was among the first snowboarders to make a six-figure income through endorsements and contest earning, and he remains one of the most popular and consistently dominant athletes of his sport.
Known for his wit, work ethic, and frontside 900, Todd has helped bring snowboarding out of obscurity and into the limelight of ESPN's X Games and Olympic primetime. The sport continues to gain momentum through growing media coverage, and no professional embodies the image and attitude of snowboarding better than Todd Richards.