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Todd Richards is one of the biggest names in pro snowboarding, and he is one of the hardest working pro snowboarders. At age 33 he is still pushing himself and helping to progress the sport. In the late ...
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Todd Richards is one of the biggest names in pro snowboarding, and he is one of the hardest working pro snowboarders. At age 33 he is still pushing himself and helping to progress the sport. In the late 80s, snowboarders were seen by ski areas as skatepunks and "knuckle-draggers" and were banned from most mountains. But in just a few years, as the sport rapidly gained popularity among Generations X and Y, ski areas and resorts across North America began welcoming snowboarders. In 1994 snowboarding was an exhibition sport at the Winter Olympics in Lillehammer, Norway, since then it has become one of the most popular sports in the Olympics. Todd Richards was there through it all, and as he tells his story, he shares the history of his sport.
Todd was raised in Worcester, Massachusetts. He skied every winter, but enjoyed eating French fries in the lodge more than anything else. He was a skateboarder, so when he saw an ad for a snowboard in the back of a skateboarding magazine in 1987, he decided to buy one and give it a try on a snowy hill at the local golf course. He hated it. The equipment was terrible, and he hated being wet and cold from falling. Two years later, he went to the University of New Hampshire, and decided to give snowboarding the college try. The equipment had improved greatly, and soon Todd's snowboarding did too. After 2 years of college, he left the University and wrote his resume. His objective: "To become the most recognized freestyle snowboarder in the world." It worked. Now, his image is on PlayStation games, plastic toys, and countless magazines. He's won world championships and X Games medals. He was among the first snowboarders to make a six-figure income through endorsements and contest earning, and he remains one of the most popular and consistently dominant athletes of his sport.
Known for his wit, work ethic, and frontside 900, Todd has helped bring snowboarding out of obscurity and into the limelight of ESPN's X Games and Olympic primetime. The sport continues to gain momentum through growing media coverage, and no professional embodies the image and attitude of snowboarding better than Todd Richards.
Posted January 31, 2004
T.R. writes some funny stories in his monthly column in Snowboarder Magazine, but I never thought he could pull it all together into a book and keep me laughing for 200 plus pages. Props to T.R. (and co- writer Blehm who probably had a lot to do with the skillfully woven narrative) for admitting things like pooing your pants during the finals of a contest, and admitting your awkward years. Finally, P3 really does give a great timeline perspective of snowboarding. You don't even realize how much you've learned about the sport because it's blended into the narrative of Todd's life. Discrete and informative. Nice book. I'm glad I got a hardback first edition. May be a collector some day.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted December 20, 2003
I loved this book.... Every page, every photo and every term I didn't understand! It was a fun read from cover to cover!! These words are coming from a person who, at 51, has never even put on a snowboard, I do ski, have SEEN a halfpipe AND a snowboard park AND I think running with scissors is a pretty brave thing to do! I have always enjoyed reading about people who are willing to go-for-it, risk it all to become wh they want to be, to be so focused on something that time pretty well stands still in their minds. Todd set his goals way high and went from the kid who didn't want his Star Wars Action Figures to get dirty, to a WORLD CHAMPION SNOWBOARDER, all the while dealing with the demons and doubts swirling around in his head. Todd tells his story well, he doesn't sugar coat the life of a pro boarder. There are lots of perks AND many many nights lived out of a duffle bag. It may be a free duffle bag with a logo on it, a free hotel room and some incredibly fresh pow that no one has touched, but it still ain't home with Lindsy and Cam, it is still, in many ways a job. Mind you, it can be a FUN job, it pays well AND, as he discovered first hand last year, a dangerous job! Not only is Todd an incredible athlete, he is first and foremost an incredible person, a great daddy, husband and friend, none of this fame and fortune has gone to his head. He is still falling asleep most nights plotting and planning his next big move. So, whether you are a snowboarder, or a wannabe anything or a parent of a kid who does not seem to have a passion, or a person who likes to read about triumph... Do yourself a favor and read this book. Me? I got to run outside and do a frontside grab.... Does it count with scissors?Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted December 7, 2003
This is the most accurate account of life as a snowboarder you can come across. with some much attention in the media and marketing focusing on the'X' factor the general public cannot truly embrace what life is like when all you want to do is play in the snow. after being bombarded with images of bad methods, grabless airs, horrible beanies and cheesy punk bnads and women...finally a true portrayl of life as a shred. atta boy.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted December 8, 2003
Although I knew a little bit about the snowboard industry and lifestyle, getting the details from one of the worlds best made for captivating reading. I highly recommend this book for anyone who can read- and anyone who could have someone read it to them.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted October 8, 2003
I saw an advanced copy of P3, by Todd Richards and Eric Blehm and couldn't put it down. It had me laughing out loud as I put myself in Todd's shoes. I am constantly amazed to hear the stories of these extreme sports superstars who are larger than life. Who would have guessed they can rip at telling a story as much as they rip while they're upside down pulling 900s to the tune of million dollar contracts. Good job Todd, and thanks for sharing your inspiring story... My only complaint? I wanted to keep on reading when it ended.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted November 23, 2009
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