Package Design Now

Package Design Now

by Gisela Kozak, Julius Wiedemann
     
 

The proof is in the package No other book on the market explores global contemporary packaging to the extent and detail that Package Design Now! does. Practically everything you buy comes in some sort of package-some are just functional, while others strive to be as innovative, elegant, and eye-catching as possible. This encyclopedic resource, divided into chapters

Overview

The proof is in the package No other book on the market explores global contemporary packaging to the extent and detail that Package Design Now! does. Practically everything you buy comes in some sort of package-some are just functional, while others strive to be as innovative, elegant, and eye-catching as possible. This encyclopedic resource, divided into chapters by type (such as cosmetics, household products, food, beverage, electronics, industrial, and clothing) explores the work of top design and branding offices from all around the world. Also included are chapters on material and processes, giving readers a peek at the way packaging is made and designed. This unique tome is indispensable for design and marketing professionals, as well as anyone who wants to know more about what makes a great package. The editor: Julius Wiedemann was born and raised in Brazil. After studying graphic design and marketing, he moved to Japan, where he worked in Tokyo as art editor for digital and design magazines. Since joining TASCHEN in Cologne, he has been building up TASCHEN's digital and media collection with titles such as Animation Now!, Web Design: Best Studios, and TASCHEN's 1000 Favorite Websites..

Product Details

ISBN-13:
9783822840313
Publisher:
Taschen America, LLC
Publication date:
08/01/2008
Pages:
414
Product dimensions:
8.10(w) x 9.90(h) x 1.30(d)

Meet the Author

Gisela Kozak was born in Argentina, where she got her degree in Industrial design. After completing graduate studies in packaging, she moved to Japan to pursue a PhD in packaging and has been there for four years she also works for an advertisement company and has published several articles about Japanese packaging.

Julius Wiedemann was born and raised in Brazil. After studying graphic design and marketing, he moved to Japan, where he worked in Tokyo as art editor for digital and design magazines. Since joining TASCHEN in Cologne, he has been building up Taschen's digital collection with titles such as Digital Beauties, 1000 Game Heroes, Animation Now! and Taschen's 1000 Favorite Websites.

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