Package Design Workbook: The Art and Science of Successful Packaging

Package Design Workbook: The Art and Science of Successful Packaging

by Steven DuPuis, John Silva
     
 

The Art and Science of Successful Packaging

This comprehensive guide provides designers with a thoughtful packaging primer that covers the challenges of designing packaging for a competitive market in a very hardworking and relevant way. Package Design Workbook addresses all aspects of the creative process including choosing a package

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Overview

The Art and Science of Successful Packaging

This comprehensive guide provides designers with a thoughtful packaging primer that covers the challenges of designing packaging for a competitive market in a very hardworking and relevant way. Package Design Workbook addresses all aspects of the creative process including choosing a package format, colors and materials, final finishes, and special considerations such as awkward objects and unique display considerations. This book breaks down the process of design in a much more comprehensive way than most books on the subject, which just analyze the final designs.

This guide also offers case studies in the back half of the book with the text focusing on why specific colors, formats, type treatments, and finishes were chosen, and what the resulting effects were on the consumer and the client.

Product Details

ISBN-13:
9781592537082
Publisher:
Rockport Publishers
Publication date:
06/01/2011
Pages:
240
Sales rank:
200,911
Product dimensions:
9.00(w) x 9.00(h) x 0.70(d)

Table of Contents

Packaging Evolution

The Art and Science of Packaging Design

Unlocking the Power of Design

The Packaging Process

Mastering the Art of Package Design

Design's Real-World Return on Investment

Designer Directory 236

About Dupuis 240

Thank You 240

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