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Packaged Japaneseness: Weddings, Business and Brides

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Overview

Packaged Japaneseness examines what is called the Ceremonial Occasions industry in Japan, in particular the commercialized production of contemporary weddings there. Based on anthropological fieldwork conducted in a wedding parlour, the study examines the production of Japanese ceremonial from the 'backstage' commercial point of view, focusing on weddings rather than marriage, and hence on the activities of the wedding producers rather than its principal actors. Main themes are the invention and production of tradition - both Japanese and western - for the purpose of consumption; the commercial and gendered packaging of the bride; and presentations of Japaneseness both as practice and as metaphor.
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Product Details

  • ISBN-13: 9780824819545
  • Publisher: University of Hawaii Press, The
  • Publication date: 5/28/1997
  • Series: ConsumAsian Ser.
  • Pages: 216
  • Product dimensions: 5.46 (w) x 8.68 (h) x 0.81 (d)

Table of Contents

List of Tables and Figures
List of Illustrations
Acknowledgements
Explanatory Note
Introduction 1
1 A day at the Kobe Princess Palace wedding parlour 12
2 From home weddings to wedding parlour productions 33
3 The Kobe Princess Palace: wedding producers and their customers 57
4 Bridal dressers as carriers of tradition 79
5 The Japanese bride as a packaged product 108
6 The production of traditions in the ceremonial occasions industry 135
Conclusion: consuming Japaneseness 149
Notes 160
References 177
Index 188
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