Packaged Japaneseness: Weddings, Business and Brides

Packaged Japaneseness: Weddings, Business and Brides

by Ofra Goldstein-Gidoni
     
 

ISBN-10: 0824819543

ISBN-13: 9780824819545

Pub. Date: 05/28/1997

Publisher: University of Hawaii Press, The

Packaged Japaneseness examines what is called the Ceremonial Occasions industry in Japan, in particular the commercialized production of contemporary weddings there. Based on anthropological fieldwork conducted in a wedding parlour, the study examines the production of Japanese ceremonial from the 'backstage' commercial point of view, focusing on weddings rather than…  See more details below

Overview

Packaged Japaneseness examines what is called the Ceremonial Occasions industry in Japan, in particular the commercialized production of contemporary weddings there. Based on anthropological fieldwork conducted in a wedding parlour, the study examines the production of Japanese ceremonial from the 'backstage' commercial point of view, focusing on weddings rather than marriage, and hence on the activities of the wedding producers rather than its principal actors. Main themes are the invention and production of tradition - both Japanese and western - for the purpose of consumption; the commercial and gendered packaging of the bride; and presentations of Japaneseness both as practice and as metaphor.

Product Details

ISBN-13:
9780824819545
Publisher:
University of Hawaii Press, The
Publication date:
05/28/1997
Series:
ConsumAsian Ser.
Pages:
216
Product dimensions:
5.46(w) x 8.68(h) x 0.81(d)

Table of Contents

List of Tables and Figures
List of Illustrations
Acknowledgements
Explanatory Note
Introduction1
1A day at the Kobe Princess Palace wedding parlour12
2From home weddings to wedding parlour productions33
3The Kobe Princess Palace: wedding producers and their customers57
4Bridal dressers as carriers of tradition79
5The Japanese bride as a packaged product108
6The production of traditions in the ceremonial occasions industry135
Conclusion: consuming Japaneseness149
Notes160
References177
Index188

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