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Packaging Life: Cultures of the Everyday

Overview

This book explores the cultural politics of four aspects of everyday life - health, comfort, risk and mobility - as manifest in public culture. It examines the commodification of these aspects, arguing that our experience and perception are mediated by discourses circulating in the mass media. The book is an essential reading for those who want to understand modern urban cultural rhetorics. Scholars and practitioners working in the fields of media and communication, consumer behaviour studies and cultural studies...
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Overview

This book explores the cultural politics of four aspects of everyday life - health, comfort, risk and mobility - as manifest in public culture. It examines the commodification of these aspects, arguing that our experience and perception are mediated by discourses circulating in the mass media. The book is an essential reading for those who want to understand modern urban cultural rhetorics. Scholars and practitioners working in the fields of media and communication, consumer behaviour studies and cultural studies will find it highly engaging as well as provocative.
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Editorial Reviews

Contributions to Indian Sociology
Packaging life examines how some aspects of everyday, urban life in India – such as good health, cosmopolitan identities and luxurious lifestyles – are constructed and packaged for urban, middle-class consumers…[The book] will be of great interest to students of consumption studies and consumer culture, media studies, celebrity studies, popular culture, and cultural studies, and Asian studies
Vidura

This is an extremely useful book to students of media studies/media professionals and serves as an eye opener to other professionals as well, particularly those in medical and beauty business.

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Product Details

  • ISBN-13: 9788132102403
  • Publisher: SAGE Publications
  • Publication date: 11/20/2009
  • Pages: 252
  • Product dimensions: 5.70 (w) x 8.60 (h) x 0.80 (d)

Meet the Author

Pramod K Nayar teaches at the Department of English, University of Hyderabad, India. His work in postcolonial studies includes English Writing and India, 1600–1920:Colonizing Aesthetics (2008), Postcolonial Literature: An Introduction (2008), The Great Uprising: India, 1857 (2007), The Trial of Bahadur Shah Zafar (2007) and The Penguin 1857 Reader (2007). His interests in cultural studies include superheroes, consumer culture, ‘cool’, posthumanism and new media cultures, and his work here includes An Introduction to Cultural Studies (2008), Reading Culture: Theory, Praxis, Politics (2006), Virtual Worlds: Culture and Politics in the Age of Cybertechnology (2004), and a book on literary and cultural theory (Literary Theory Today, 2002), besides numerous essays on cyberculture and, more recently, on human rights narratives. Among forthcoming books are a study of new media and cyberculture, postcolonialism, a history of the Raj and an edited collection on English life in India.

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Table of Contents

Preface
Introduction : Packaging Life
Life, the Low-calorie Edition: Cultures of Health
Life, the Deluxe Edition: Cultures of Comfort
Life, the Bubble-wrapped Edition: Cultures of Risk
Life, the High-speed Edition: Cultures of Mobility
Conclusion : Unpacking
Bibliography
Index
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