Packaging The Presidency: A History and Criticism of Presidential Campaign Advertising

by Kathleen Hall Jamieson

Overview

Packaging the Presidency, Third Edition, is now completely updated to offer the only comprehensive study of the history and effects of political advertising in the United States. Noted political critic Kathleen Hall Jamieson traces the development of presidential campaigning from early political songs and slogans through newsprint and radio, and up to the inevitable history of presidential campaigning on television from Eisenhower to Clinton. The book also covers important issues in the debate about political advertising by touching on the development of laws governing political advertising, as well as how such advertising reflects, and at the same time helps to create, the nature of the American political office. Finally, current public concerns about political advertising are addressed as Jamieson raises the topic of ads dealing mainly in images rather than issues, and of political aspirations becoming increasingly only for the rich, who can afford the enormous cost of television advertising.

Product Details

ISBN-13:	9780199879861
Publisher:	Oxford University Press
Publication date:	06/20/1996
Sold by:	Barnes & Noble
Format:	eBook
Sales rank:	470,286
File size:	8 MB

About the Author

Kathleen Hall Jamieson is Dean of the Annenberg School for Communication at the University of Pennsylvania. She is the author of Beyond the Double Bind, Dirty Politics, Eloguence in an Electronic Age, and Presidential Debates.

Editorial Reviews

*Praise for the first edition:

"A thoughtful history of campaign advertising."—Adam Clayton, The New York Times Book Review

"There is nowhere else where one can learn as much, and trust as well, to a balanced judgement of the past generation of political advertising."—Michael Schudson, Philadelphia Inquirer

From the Publisher