Packaging the Presidency; A History and Criticism of Presidential Campaign Advertising / Edition 3

Packaging the Presidency; A History and Criticism of Presidential Campaign Advertising / Edition 3

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by Kathleen Hall Jamieson
     
 


Packaging the Presidency, Third Edition, is now completely updated to offer the only comprehensive study of the history and effects of political advertising in the United States. Noted political critic Kathleen Hall Jamieson traces the development of presidential campaigning from early political songs and slogans through newsprint and radio, and up to theSee more details below

Overview


Packaging the Presidency, Third Edition, is now completely updated to offer the only comprehensive study of the history and effects of political advertising in the United States. Noted political critic Kathleen Hall Jamieson traces the development of presidential campaigning from early political songs and slogans through newsprint and radio, and up to the inevitable history of presidential campaigning on television from Eisenhower to Clinton. The book also covers important issues in the debate about political advertising by touching on the development of laws governing political advertising, as well as how such advertising reflects, and at the same time helps to create, the nature of the American political office. Finally, current public concerns about political advertising are addressed as Jamieson raises the topic of ads dealing mainly in images rather than issues, and of political aspirations becoming increasingly only for the rich, who can afford the enormous cost of television advertising.

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Product Details

ISBN-13:
9780195089424
Publisher:
Oxford University Press
Publication date:
06/28/1996
Edition description:
REV
Pages:
608
Sales rank:
646,890
Product dimensions:
8.00(w) x 5.31(h) x 1.15(d)

Table of Contents

Introduction
Ch. 1Broadsides to Broadcasts3
Ch. 21952: The Election of a Popular Hero39
Ch. 31956: The Reelection of a Popular Hero90
Ch. 41960: Competence, Catholicity, and the Candidates122
Ch. 51964: Goldwater vs. Goldwater169
Ch. 61968: The Competing Pasts of Nixon and Humphrey221
Ch. 71972: The President vs. The Prophet276
Ch. 81976: Integrity, Incumbency, and the Impact of Watergate329
Ch. 91980: "I'm Qualified to Be President and You're Not"378
Ch. 101984: Presidential Prerogatives; Presidential Preemptions446
Ch. 111988: The Pit and the Paradise459
Ch. 121992: Taxes and Trust485
Conclusion517
Notes525
Bibliography545
Index569

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