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More About This Textbook
Overview
Packaging the Presidency, Third Edition, is now completely updated to offer the only comprehensive study of the history and effects of political advertising in the United States. Noted political critic Kathleen Hall Jamieson traces the development of presidential campaigning from early political songs and slogans through newsprint and radio, and up to the inevitable history of presidential campaigning on television from Eisenhower to Clinton. The book also covers important issues in the debate about political advertising by touching on the development of laws governing political advertising, as well as how such advertising reflects, and at the same time helps to create, the nature of the American political office. Finally, current public concerns about political advertising are addressed as Jamieson raises the topic of ads dealing mainly in images rather than issues, and of political aspirations becoming increasingly only for the rich, who can afford the enormous cost of television advertising.
Editorial Reviews
From the Publisher
*Praise for the first edition:
"A thoughtful history of campaign advertising."--Adam Clayton, The New York Times Book Review
"There is nowhere else where one can learn as much, and trust as well, to a balanced judgement of the past generation of political advertising."--Michael Schudson, Philadelphia Inquirer
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Meet the Author
Kathleen Hall Jamieson is Dean of the Annenberg School for Communication at the University of Pennsylvania. She is the author of Beyond the Double Bind, Dirty Politics, Eloguence in an Electronic Age, and Presidential Debates.
Table of Contents