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Packaging the Presidency: A History and Criticism of Presidential Campaign Advertising
     

Packaging the Presidency: A History and Criticism of Presidential Campaign Advertising

by Kathleen Hall Jamieson
 

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In a new third edition, Jamieson expands her authoritative analysis of political advertising, looking at the media campaigns of American presidents from the early days of the republic to the successful 1992 Clinton campaign, and focusing, appropriately, on the powerful media campaigns of the post-war period. 40 halftone illustrations.

Overview

In a new third edition, Jamieson expands her authoritative analysis of political advertising, looking at the media campaigns of American presidents from the early days of the republic to the successful 1992 Clinton campaign, and focusing, appropriately, on the powerful media campaigns of the post-war period. 40 halftone illustrations.

Editorial Reviews

From the Publisher
*Praise for the first edition:

"A thoughtful history of campaign advertising."—Adam Clayton, The New York Times Book Review

"There is nowhere else where one can learn as much, and trust as well, to a balanced judgement of the past generation of political advertising."—Michael Schudson, Philadelphia Inquirer

Product Details

ISBN-13:
9780195089417
Publisher:
Oxford University Press, USA
Publication date:
06/20/1996
Edition description:
3rd ed
Pages:
608
Product dimensions:
5.81(w) x 8.56(h) x 1.37(d)
Lexile:
1360L (what's this?)

Meet the Author

About the Author:
Katherine Hall Jamieson is Dean of the Annenberg School of Communications at the University of Pennsylvania.

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