Paid, Owned, Earned: Maximising Marketing Returns in a Socially Connected World

Paid, Owned, Earned: Maximising Marketing Returns in a Socially Connected World

by Nick Burcher
     
 

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Paid, Owned, Earned is about the complexity of media channels confronting brands, agencies and advertisers. With a multitude of case studies and original thinking it provides a clear framework on how best to approach the fragmented media landscape.See more details below

Overview

Paid, Owned, Earned is about the complexity of media channels confronting brands, agencies and advertisers. With a multitude of case studies and original thinking it provides a clear framework on how best to approach the fragmented media landscape.

Product Details

ISBN-13:
9780749465636
Publisher:
Kogan Page, Ltd.
Publication date:
03/03/2012
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
296
File size:
1 MB

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