Paid to Speak: Best Practices for Building a Successful Speaking Business

Overview

Covering every aspect of launching, building, and maintaining a successful speaking career, Paid to Speak is a must-read for professional speakers—whether keynote speaker, motivator, coach, trainer, facilitator, or consultant—as well as those aspiring to a speaking career.

Divided into four sections, the content corresponds with the four ...
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Paid to Speak: Best Practices for Building a Successful Speaking Business

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Overview

Covering every aspect of launching, building, and maintaining a successful speaking career, Paid to Speak is a must-read for professional speakers—whether keynote speaker, motivator, coach, trainer, facilitator, or consultant—as well as those aspiring to a speaking career.

Divided into four sections, the content corresponds with the four core competencies that the National Speakers Association (NSA) has identified for success as a professional speaker:

- Eloquence: platform mechanics, presenting, and preparing
- Enterprise: business management, sales, and marketing
- Expertise: topic development, authorship, and product development
- Ethics: professional awareness and professional development

Thirty-four working NSA members who have built thriving speaking businesses weigh in with valuable insights and proven strategies on a gamut of topics, making Paid to Speak essential to any speaker's list of reference materials.

Learn how to

- Create compelling presentations using stories and humor
- Hone your presentation and facilitation skills
- Convey a professional image through dress and body language
- Market and sell yourself effectively
- Develop an authentic and innovative brand
- Partner with speakers bureaus
- Spice up your writing, and sell book proposals
- Establish yourself as an expert in your niche
- Leverage the virtual world
- Adhere to an ethical code of behavior
- And much, much more!

Read Paid to Speak from cover to cover, or open it to any chapter, for tried-and-true, hands-on information on taking your speaking career—and your bank account—to the next level.
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Product Details

  • ISBN-13: 9781608321315
  • Publisher: Greenleaf Book Group, LLC
  • Publication date: 6/1/2011
  • Pages: 240
  • Sales rank: 905,340
  • Product dimensions: 6.20 (w) x 9.10 (h) x 1.10 (d)

Meet the Author

National Speakers Association (NSA) is a not-for-profit association with more than three thousand professional speakers as members. Founded in 1973, NSA is the leading organization for professional speakers. NSA offers the highly acclaimed Certified Speaking Professional (CSP) certification, online education programs, Speaker magazine, Voices of Experience audio publications, conferences, research, and networking opportunities. NSA is also a member of the Global Speakers Federation.
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Table of Contents

Acknowledgments ix

Introduction: Charting Your Professional Growth: Using NSA's Professional Competencies Jim Cathcart 1

Eloquence

Chapter 1 The Elements of Eloquence Glenna Salsbury 9

Chapter 2 What's Your Story? Sam Horn 15

Chapter 3 The Impact of Stories Max W. Dixon 21

Chapter 4 When Presenting Becomes Facilitating Kristin Arnold 29

Chapter 5 Facilitation 101: The Six Roles of Effective Facilitators Jonathan Tessier 39

Chapter 6 A Pause Can Build Applause Lou Heckler 45

Chapter 7 Improv Rules! Five Ways to Make Your Speeches More Powerful and Engaging Gilda Bonanno 49

Chapter 8 Cooking Up Comedy Molly Cox Dale Irvin Bill Stainton Ron Culberson 57

Chapter 9 Move Your Audience with the Right Body Language Patti Wood 67

Chapter 10 Dress for Success Janice Hurley-Trailor 77

Chapter 11 From Backstage to Onstage: Prepare to Shine! Kevin E. O'Connor Cyndi Maxey 85

Enterprise

Chapter 12 Top Ten Biggest Challenges Professional Speakers Face Today Nido R. Qubein 93

Chapter 13 Seven Keys to Get Up, Get Speaking, and Get Paid David Newman 101

Chapter 14 Simply the Best! Create a Compelling and Authentic Brand for Your Speaking Enterprise Dick Bruso 109

Chapter 15 Monetize Your Message: Turn Your Presentations into Additional Income Kim Clausen 115

Chapter 16 Power Partnerships: Working with Bureaus Holli Catchpole 121

Chapter 17 How to Spice Up Your Writing Dianna Booher 127

Chapter 18 Land that Book Contract! Rich Gallagher 137

Chapter 19 Use Verbal Ping-Pong to Get a Rise from Your Elevator Speech Brian Walter 145

Chapter 20 Your Name in Lights! How to Capitalize on the Power of Publicity Pam Lontos 153

Expertise

Chapter 21 A Niche Can Make You Rich LeAnn Thieman 165

Chapter 22 Tell the Right Story at the Right Time Bruce Hale 173

Chapter 23 How to Write a Compelling Book Proposal Barbara Glanz 181

Chapter 24 Seven Strategies to Guide You Through the Virtual World Susan Friedmann Gina Schreck 189

Chapter 25 Four Big Reasons Why Speakers Should Blog Jeff Korhan 197

Chapter 26 The Ins and Outs of Licensing Jim Hennig 203

Ethics

Chapter 27 Ethics: The Hot New "E" Word Rita Barreto Craig' 211

Chapter 28 Walk Your Own Talk Al Walker 217

Chapter 29 Setting a Code of Professional Ethics for the Speaking Profession Stacy Tetschner 223

Why Should You Join a Professional Association? 227

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