Paid to Think: A Leader's Toolkit for Redefining Your Future


As a leader, every day you’re asking yourself questions about how to increase productivity, accelerate growth, do more with less, balance life and work, and more.

Even if you’re considered successful by most standards, you’ve probably wished you had more reliable means of achieving your desired outcomes without the uncertainties that leaders inevitably experience from time to time. Perhaps you’ve never realized that the problem isn’t you and can’t be solved by working longer or ...

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Paid to Think: A Leader's Toolkit for Redefining Your Future

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As a leader, every day you’re asking yourself questions about how to increase productivity, accelerate growth, do more with less, balance life and work, and more.

Even if you’re considered successful by most standards, you’ve probably wished you had more reliable means of achieving your desired outcomes without the uncertainties that leaders inevitably experience from time to time. Perhaps you’ve never realized that the problem isn’t you and can’t be solved by working longer or harder. Rather, it’s the lack of a leadership toolkit that enables you to maximize the potential of your greatest asset — your mind. The reality is that your plumber and front-line staffers have had more and better tools for doing their jobs and solving their daily challenges than you do. But that’s all about to change.

Paid to Think contains the ultimate leadership toolkit, proven effective for every decision maker who has ever wanted to be better at what they do. Research has identified twelve leadership activities that leaders and managers are engaged in daily, regardless of their management level, organization’s size, geographic location, industry, or sector. Now, for the first time, international consultant and advisor David Goldsmith introduces a practical approach to performing those activities effectively, providing tools and instruction so you can immediately achieve the transformative results you’ve always wanted.

The answers to your challenges and the ingredients for creating new opportunities have been in front of you the whole time, and with Paid to Think, you’ll once and for all remove the blinders that made them invisible and put your new tools to immediate use. So start reading and begin your journey to achieving more, earning more, and living more than you ever thought was possible.

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Editorial Reviews

From the Publisher

“We put David's concepts, methodologies, and practices to the test in our organization. The impact was transformational. It has changed not only the way we lead our company, but it has also planted the seeds of change in our corporate culture that will drive our future success. Our company will never be the same again.”
Thomas Woo, President, city’super Group, Ernst & Young Entrepreneur of the Year Hong Kong/Macau 2011

“David Goldsmith, professor at New York University, has taught me valuable concepts and actionable tools that I have used in leading the marketing team to produce business results never before matched. Our team was tasked to double the business in five years, and we were able to do so in only three years. Working with David's business principles and workable tools increase the probability of successfully growing the business and delivering outstanding business results.”
Faye Christine Matriano, Group Product Manager, RFM Corporation

“Leaders need to think more and think better to meet the challenges they face and to grow their businesses. David Goldsmith explains how to do just that in Paid to Think. He brings structure and rigor to how leaders can think more effectively with easy to understand principles and practices. I recommend this book.”
Mark Sanborn, President, Sanborn and Associates, Inc., and Bestselling Author, The Fred Factor and You Don’t Need a Title to be a Leader

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Product Details

  • ISBN-13: 9781480528178
  • Publisher: Brilliance Audio
  • Publication date: 7/28/2013
  • Format: CD
  • Product dimensions: 8.00 (w) x 6.70 (h) x 2.40 (d)

Meet the Author

David Goldsmith, president of the Goldsmith Organization LLC, is an international consultant and advisor, speaker, telecast host, author, and business owner. He has served on the New York University faculty for twelve years and was awarded the SCPS Teacher Excellence Award. David holds an MBA from Syracuse University.
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Table of Contents

Foreword xv

Introduction You're Paid to Think 1

The Value of Thinking 4

Chapter 1 Enterprise Thinking 7

Your Challenges Are Universal 8

What Enterprise Thinking Means to You and Your Organization 9

An Overview of the Enterprise Thinking Categories and Corresponding Activities 10

The Universality of Enterprise Thinking 13

The 50,000-Foot Perspective 15

An Underlying Precept That Improves Decision Making 16

The Benefits of Interplaying Concepts and Tools 19

What's Ahead 20

Chapter 2 Rethinking 22

Challenging Your Current Viewpoints 23

Untying the Knot 43

Category 1 Strategizing 45

Chapter 3 Developing Plans 47

Part I Creating Strategy 50

The Process of Strategic Thinking 51

From Thought to Reality: How Do You Create a Successful Strategy? 53

Using the CST Model to Develop Plans 55

Solving the Right Challenges by Asking the Right Questions: Redefining 67

The Critical Path Method (CPM) Chart: A Tool for Building Superior Tactical Plans 80

Part II Transforming With Projects 86

How Projects Fit into the CST Model 88

The Tools Leaders Use to Fulfill Their Project-Related Roles 88

Doing Projects Right: Directing Everyone toward Desired Outcomes 95

Two Fatal Mistakes 115

Part III Managing Your Priorities 118

Managing Time 120

Managing Priorities 122

From Conversion to Proficiency: Becoming a Priority Manager 123

The Link between Priority Management and Thinking 136

Chapter 4 Creating New Products and Services 138

The Benefits of Expanding Your Perspective 140

Improving Your New Product Development Process 143

The ET Development Funnel 147

Pre-Work to the Process 150

The Benefits of Building the Infrastructure First 157

Chapter 5 Establishing Alliances 177

False Partners 178

Name Your Allies 179

Expanding Opportunities with a Variety of Alliances 181

Why Build Alliances? 182

Six Forms of Alliances 186

Two Tools for Building Alliances 192

The Pre-Development Funnel 1 202

Alliance Killers 203

Chapter 6 Leveraging Technology 211

What Technology Means to Your Organization 212

Advancing Your Organization by Leveraging Technology 212

The Leverager's Dilemma: Addressing the Downside of Technological Change 218

Leveraging Technology Levels the Playing Field 221

An ET Tool for Selecting and Implementing Technology 222

Implementing Technology Successfully 228

Leveraging Technology in Different Ways to Advance Your Organization 238

Category 2 Learning 245

Chapter 7 Acquiring New Knowledge 249

Different Levels of Learning 249

The Five Enterprise Thinking Learning Triangles 251

ET's 5 Learning Triangles 253

Gaining a 360° Awareness of Your Organization 260

What You Can Do Starting Now 262

Looking Within: How Do You Prefer to Learn? 270

Ways to Become More Aware and More Knowledgeable 273

Chapter 8 Enhancing Global Awareness 276

What Does It Mean to Be "Globally Aware"? 277

The Connection between Global Awareness and Career Growth 278

Global Awareness Improves Decision Making 280

How Global Awareness Turbocharges the Enterprise Thinker 283

The Approach to Becoming Globally Aware 285

Sources of Global Information 295

Putting Global Awareness to Practical Use 298

Chapter 9 Watching Competition 314

The Typical Approach to Competitive Intelligence 315

How Well Do You Really Know Your Competition? 317

Where to Look: Your Competition Is Not Always Your Competition 318

The ET Competitive Intelligence Process 324

How Well Does Your Competition Know You? 337

Category 3 Performing 339

Chapter 10 Leading the Charge 342

The Building Blocks of Leadership: Activities versus Attributes 344

An Improved Perspective about Leadership: The White Horse Leader 345

The ET Leading Process-Leading the Charge 348

Five Ways to Boost Your Effectiveness as a Leader 360

The Unspoken Realities of Leading 367

Chapter 11 Empowering Others 382

Empowering Others at 50,000 Feet 383

The Enterprise Thinking (ET) Empowering Process 385

The Misnomers of Motivation and Morale 399

The Transparent Career Ladder 400

Techniques and Concepts for Empowering Others 405

Chapter 12 Innovating Everywhere 416

Encouraging Creativity 417

What Does "Innovating" Mean to You? 418

Concepts and Rationale Behind Innovation 419

Decision-Making Factors 432

Developing the Mindset of an Innovator 435

Creating a Culture of Innovation 439

Chapter 13 Selling Continuously 464

The Role That Selling Plays in Great Leadership 465

The ET Leadership Sales Approach 467

Pathways for Selling Continuously to Other People 473

Building the Type of Organization that Sells Itself 477

Overcoming the Challenges of Leadership Sales 480

Knowing Your Role in Regard to Traditional Sales 492

Cornerstones for Engaging Others 494

Category 4 Forecasting 523

Chapter 14 Forecasting the Future 525

The Art and Science of Forecasting 527

Living Mentally in the Future 528

Forecasting Tools 532

The Pentality of Forecasting 557

Ways to Improve Your Forecasting 562

Avoiding the Eleven Mistakes of F-O-R-E-C-A-S-T-I-N-G 575

Forecasting and the Other Categories of ET 578

Next Steps 581

Chapter 15 Conclusion 583

What You Can Expect Moving Forward 585

Five Stages of Becoming an Enterprise Thinker 590

Notes 601

Glossary 611

Index 627

About The Authors 647

More Resources 649

Acknowledgments 653

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